Type of applicant company

品牌方

Country

中国

Company Website

https://www.yili.com/

Images

Brand of the Product

Satine

Designer Name

none

Position of Designer

none

Target Consumer

Ages 20-45; Tier 1 and 2 cities; corporate white-collar workers and executives; high-end niche circles such as camping, Frisbee, cycling, tennis, etc.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Positioning

限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition

Design Story

Throughout the ages, "rabbit" has always been a symbol of agility, good luck, romance, and auspiciousness in Chinese culture. The most exquisite craftsmen trace the image of a "rabbit" in the dirt and under the ink.
Continuing the tradition of launching a zodiac limited edition every year, Satine joined hands with the Palace Museum in Gui-Mao Rabbit Year to present a special edition of the Palace Museum in the Year of the Rabbit for consumers, a total of two products, namely Satine organic pure Milk and Satine UF-PRO Milk.
The product design elements are taken from the page of "Double Rabbit Picture" in the Palace Museum and the axis of "Wutong Double Rabbit Picture" in the Qing Dynasty, and the rabbit image in the cultural relic is extracted. The overall color of the packaging continues the brand color green and gold, which echoes well with the royal yellow of the Palace Museum. The organic pure bottom pattern is inspired by the Palace Museum building, mainly green, interspersed with red, as the finishing touch of the overall design.
Golden rabbit blessing, gifts for loved ones, Satine sends this rabbit year organic gift to consumers, wishing that a sip of organic milk could open the rabbit year's good luck.

Highlights

The product design elements are taken from the page of "Double Rabbit Picture" in the Palace Museum and the axis of "Wutong Double Rabbit Picture" in the Qing Dynasty, and the rabbit image in the cultural relic is extracted. The overall color of the packaging continues the brand color green and gold, which echoes well with the royal yellow of the Palace Museum. The organic pure bottom pattern is inspired by the Palace Museum building, mainly green, interspersed with red, as the finishing touch of the overall design.
Golden rabbit blessing, gifts for loved ones, Satine sends this rabbit year organic gift to consumers, wishing that a sip of organic milk could open the rabbit year's good luck.

Market Performance

none

Material（For concept works, please choose the material you plan to use）

纸质 Paper; 其他 利乐梦幻盖、纸箱

Craft

无