Type of applicant company

品牌方

Country

中国

Company Website

https://www.yili.com/

Images

Brand of the Product

Satine

Designer Name

无

Position of Designer

无

Target Consumer

Ages 20-45; Tier 1 and 2 cities; corporate white-collar workers and executives; high-end niche circles such as camping, Frisbee, cycling, tennis, etc.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Positioning

大货消费品 Mass Production

Design Story

In order to meet consumers' demand for high quality milk, SATINE has launched Hulunbuir Organic Pure Milk, the milk source of which is located in the Hulunbuir Organic Farm, a prime milk source zone at 48 degrees north latitude. The result is highly nutritious organic milk.
Through the product packaging design, SATINE hopes to express the sense of exclusivity, scarcity and ultimate purity of the Hulunbuir milk source.

Highlights

The product packaging shows the vastness of the Hulunbuir grasslands through an overhead view of the clouds, and the purity and clarity of the Hulunbuir water source through a small blue lake; and the contrast of light and shadow to reflect the abundant sunlight in the prime milk source area and convey the magnificent beauty of the Hulunbuir grasslands. The composition of the picture is made up of cows and cattle. The composition of the image, through the contrast in size and colour between the cows, yurts, clouds, lakes and grassland elements, forms a picture of the grassland with a rich mood.

Market Performance

none

Material（For concept works, please choose the material you plan to use）

纸质 Paper; 其他 利乐梦幻盖包、纸箱

Craft

none