Type of applicant company
品牌方
Country
中国
Company Website
https://www.yili.com/
Images
Brand of the Product
Satine
Designer Name
Satine Brand Team
Position of Designer
none
Target Consumer
Ages 20-45; Tier 1 and 2 cities; corporate white-collar workers and executives; high-end niche circles such as camping, Frisbee, cycling, tennis, etc.
Distribution Channels
电商 E-commerce
Positioning
限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition
Design Story
During the 2023 Asian Games in Hangzhou, Satine launched the Satine PRO UF Milk（limited edition of the 19th Asian Game Hangzhou）. The Limited Edition bottle design adds tennis, swimming, athletics, and other elements, combined with the Hangzhou Asian Games emblem "tide" and 6g protein sign, integrating sports aesthetics and product strength; In addition, the original golden bottle cap is specially made into the shape of three Asian Game mascots Chen Chen, Cong Cong and Lian Lian, giving the product a symbol of vitality, as if cheering for the athletes and providing super "6" high-end nutrition. Satine not only "sells cute" through the three Asian Games mascot bottle caps, but also combines the product itself with ultrafiltration technology. With ultrafiltration membrane filtration, the optimized recombinant milk composition reaches 6.0g high protein per 100mL, filters out excess lactose and sodium, reduces the intake burden, and is very suitable as an energy supplement after exercise.Satine PRO UF Milk（limited edition of the 19th Asian Game Hangzhou）is very popular in the Asian Games Village and e-commerce platforms, becoming the hottest customized products in this Asian Games, and quickly sold out.
Highlights
The Limited Edition bottle design adds tennis, swimming, athletics, and other elements, combined with the Hangzhou Asian Games emblem "tide" and 6g protein sign, integrating sports aesthetics and product strength; In addition, the original golden bottle cap is specially made into the shape of three Asian Game mascots Chen Chen, Cong Cong and Lian Lian, giving the product a symbol of vitality, as if cheering for the athletes and providing super "6" high-end nutrition. Satine not only "sells cute" through the three Asian Games mascot bottle caps, but also combines the product itself with ultrafiltration technology, optimizing the composition of reconstituted milk, with 100mL reaching 6.0g high protein, which is very suitable for post-exercise supplement.
Market Performance
Satine PRO UF Milk（limited edition of the 19th Asian Game Hangzhou）is very popular in the Asian Games Village and e-commerce platforms, becoming the hottest customized products in this Asian Games, and quickly sold out.
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material; 纸质 Paper
Craft
The special-shaped cover in the shape of a mascot adopts manual packing method. To meet the transportation difficulties caused by different heights and shapes of the cover, the outer box size and gasket shape are redesigned, changed and tested to ensure the packaging integrity and safety of the consumer.