Type of applicant company

品牌方

Country

中国

Company Website

https://www.blue-dash.com/#/index

Images

Brand of the Product

BLUE DASH

Designer Name

Shenzhen Lingyun Creative Packaging Design Co., Ltd.

Position of Designer

creative director

Target Consumer

Positioned as a low-alcohol product for offline parties among young people

Distribution Channels

电商 E-commerce; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 夜店、酒吧

Positioning

大货消费品 Mass Production

Design Story

This product is positioned as an atmosphere booster for young people's offline parties. Building on the existing BLUE DASH zero-sugar liqueur, it lowers the alcohol content while adding bubbles and a sense of fashion. Emphasizing a zero sensation upon tasting, it directly targets the core of young people's offline nightlife scenes. By incorporating elements such as heartbeat, music, and rising curves, this product aims to create a trendsetting alcoholic beverage brand tailored for Chinese young adults – a 100% atmosphere booster.

Highlights

Lingyun Creative focused on designing the container and employed a profound visual approach to sculpt the "s" curve symbol from the logo. The container takes the form of a cylindrical blue glass bottle, with the upper half intricately featuring the visual representation of the logo's "s" curve symbol, carved into the bottle and encircling it. This enhances the communicative impact of the visual symbol. For the label, transparent printing is applied in a circle beneath the bottle.

Market Performance

Since its launch in July 2023, our monthly sales have been increasing steadily, currently averaging around 15,000 boxes per month. With a monthly growth rate of at least 10%, we anticipate 2024 to be a breakout year for this product. Therefore, we plan to intensify our marketing efforts and further expand our market presence.

Material（For concept works, please choose the material you plan to use）

其他 玻璃

Craft

This product is crafted from blue glass with a gourd-shaped mouth, a feature relatively uncommon in the Chinese market. In the actual production process, we overcame numerous technical challenges and conducted rigorous pressure tests. The gourd-shaped mouth design, in particular, is not widely seen in the market. Our manufacturing process has been carefully designed and continuously optimized to ensure high quality and stability. This unique design not only imparts distinctive visual appeal to the product but also showcases our excellence in technology and innovation. While gourd-shaped mouths may not be commonplace in the Chinese market, we have successfully incorporated them into production, anticipating that they will bring additional unique charm to the product.