Type of applicant company
品牌方
Country
中国
Company Website
https://www.blue-dash.com/#/index
Images
Brand of the Product
BLUE DASH
Designer Name
Pudi
Position of Designer
Pudi
Target Consumer
BLUE DASH (布鲁大师) can be considered the "cool" choice of alcohol in the social circles of the ZY generation, primarily targeting the nightlife and bar crowd. Our goal is to create a relaxed and enjoyable "no-alcohol-taste" experience, much like a bottle of quickly mood-enhancing alcoholic beverage, adding a pure "atmosphere igniter" to various occasions!
Distribution Channels
电商 E-commerce; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 夜店、酒吧
Positioning
大货消费品 Mass Production
Design Story
BLUE DASH is not just an alcoholic beverage; it is a perfect blend of creativity and artistic expression. Our packaging design draws inspiration from the black monolith in the movie "2001: A Space Odyssey," symbolizing boundless universes. The unique shape and bottle neck design not only emphasize aesthetics but also protect the integrity of the beverage. Irregularly cut square shapes and the gradient Klein blue provide the product with depth and unique charm, reminiscent of the sea, the universe, and the purest essence—reflecting our original intention.
The bottle is crafted using a highly durable process to ensure wear resistance, heat resistance, corrosion resistance, and low-temperature resilience. The product itself is made from high-quality imported base spirits, using traditional distillation methods to maintain a pure and refreshing taste.
Highlights
BLUE DASH is emblematic of fashion, cutting-edge concepts, and innovation. It challenges tradition through unique base spirits and flavor combinations, involving a rigorous research and development process with 15 sugar substitute trials, over 40 experiments, and 10 sensory evaluations. Simultaneously, the packaging design highlights geometric aesthetics, structuralist inspiration, blending industrial and artistic elements. These elements form the core of BLUE DASH, offering a avant-garde drinking experience.
Market Performance
As of the first half of 2023, BLUE DASH has achieved a turnover exceeding two billion. We have successfully expanded the presence of BLUE DASH products from the initial 4-5 cities to over 200 cities, spanning nearly 4,000 stores worldwide. The cumulative sales volume has surpassed 2.8 million bottles.
Material（For concept works, please choose the material you plan to use）
其他 玻璃
Craft
he bottle is crafted using a highly durable process to ensure wear resistance, heat resistance, corrosion resistance, and low-temperature resilience. The product itself is made from high-quality imported base spirits, produced through traditional distillation methods, maintaining a pure and refreshing taste.