Type of applicant company
品牌方
Country
中国
Company Website
https://www.dfzxvip.com
Images
Brand of the Product
Eastbuy
Designer Name
Eastbuy Design Team
Position of Designer
None
Target Consumer
The users are mainly composed of three major groups: sophisticated mothers, cutting-edge white-collar workers, and senior middle-class people. They are practitioners who pay attention to product health and safety and quality life, and are people with relatively high incomes.
Distribution Channels
电商 E-commerce
Positioning
大货消费品 Mass Production
Design Story
Eastbuy brand grilled sausage series products are produced in its own factory. The brand has made unremitting efforts in raw materials, quality, processing, ingredients, flavor and other aspects. Based on this, the main tasks of this packaging design are: to upgrade the old version of the packaging, convey product credibility and professionalism, create aesthetic value, convey core user values and lifestyle, and then gain deep resonance from users, promote purchase and repeat purchase.
Highlights
1. Conveying product credibility: Clear design of meat content percentage symbols to help users intuitively understand the product. The "Zhen" logo represents the quality assurance of the brand.
2. Lifestyle and aesthetic expression: Abstract expressionist simple drawings artistically express the product raw materials and match the lifestyle of the brand's core users.
3. Packaging color matching: Matching the flavor of the product, the overall color matching is coordinated and very tasteful.
Market Performance
Since the product was launched in 2022, sales have exceeded 130 million sausages.
Material（For concept works, please choose the material you plan to use）
纸质 Paper
Craft
The packaging has been implemented and put on shelves in the Douyin app, Eastbuy app, Tmall app, and JD.com app. Packaging techniques include: hot stamping, UV, gold spot color, etc.
Does the design solve the problems that are common across the product category? If so, please explain.
The work differentiates the brand and product, clearly distinguishes it from competitors, and makes it unique in the market.
What functional designs of the work have enhanced the user experience?
1. The packaging box is opened with an easy-tear strip, which is very convenient for users to use.
2. The inner package contains eight sausages, four in a group, and there is an easy-tear line between each two to facilitate the user to control the amount of food.
Did the design help increase the sales performance of the product? If so, please give related evidence.
Since the product was launched in 2022, sales have exceeded 130 million sausages.The new packaging not only continues the best-selling status of the product, but also significantly improves it.
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
1. Social inclusion: strive to make it easy for different groups of people to identify product attributes
2. Innovation: Introduce artistic creation into commercial design, and improve users’ aesthetic lifestyle through bold innovation