Type of applicant company
品牌方
Country
中国
Company Website
https://www.ijovo.com/
Images
Brand of the Product
JIANGXIAOBAI
Designer Name
Jiangxiaobai chanpintiyangaishanbu
Position of Designer
无
Target Consumer
More males； Baijiu population；Pioneer Youth；Trendy individuals
Distribution Channels
电商 E-commerce
Positioning
大货消费品 Mass Production
Design Story
Find yourself, return to your true self, and be naturally comfortable.
We all have too many tags, Off Tag, which means removing all label definitions, encouraging everyone to find themselves, return to their true selves, and create infinite possibilities for self definition.
In terms of quality confidence, Off Tag advocates reducing the brand's packaging costs and hidden advertising expenses, and under the advocacy of "anti consumerism", returns to the product value itself, striving to provide consumers with a people-oriented and return to the basics life experience through simple and comfortable products and dialogue methods.
Sorghum pure grain brewing is committed to producing Baijiu products that are native to the country of origin, pure grain, additive free, and have a true storage period. The quality is reliable and reliable.
Unlimited possibilities are not defined by labels, and only spaces left blank have the opportunity to create more possibilities to love life.
Highlights
Real vintage, natural and excellent wine
Market Performance
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Material（For concept works, please choose the material you plan to use）
其他 玻璃
Craft
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Does the design solve the problems that are common across the product category? If so, please explain.
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What functional designs of the work have enhanced the user experience?
Visual design: About two-thirds of the area of the wine bottle is made of transparent glass. Maximize visual design to restore the true color of the wine.
Minimalist style: The expression of natural and ecological wine quality, rejecting excessive packaging, removing packaging to drink natural and good wine.
Did the design help increase the sales performance of the product? If so, please give related evidence.
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Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
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