Type of applicant company

品牌方

Country

中国

Company Website

https://www.ijovo.com/home

Images

Brand of the Product

Qian Qiu Tian

Designer Name

Made in Nature

Position of Designer

无

Target Consumer

Qian Qiu Tian is designed for those who: 1)accustomed to drinking Baijiu 2)have the demand for business dining, social networking and gift-giving scenarios. 3)No gender or occupation restrictions, with a monthly income level of over CNY 10,000. 4)Peolple who value traditional Chinese folk arts and cultural symbols, love original creations and natural elements

Distribution Channels

电商 E-commerce; 其他销售渠道 社群；企业定制

Positioning

礼品 Gift

Design Story

With the continuous refinement of consumer gift giving needs, consumers start to pursue products that resonate with their emotions and cultural identity, focus more on product quality, and showing a strong demand for health and self satisfaction. Chinese Baijiu gifts lay stress on artistic and cultural concepts under the premise of good quality.
With nature, humanity, crafts as the three pillars, Made in Nature records the fascinating craftsmen, interconnects people, culture and nature, then reproduces and recreates the original agricultural products, traditional culture and traditional crafts throughout China to make them reborn in the present life. The concept is highly compatible with the natural quality of Jiang Xiao Bai Farm. Jiang Xiao Bai devotes to capture the feeling of "nature","countryside","handicraft",and "folk art". Therefore, Jiang Xiao Bai collaborates with Made in Nature to jointly produce Qian Qiu Tian. It is a key IP joint product of Jiang Xiao Bai in 2023, empowering the quality of its origin, brand and products.

Highlights

1. Combining calligraphy elements representing traditional culture, the calligrapher Huangling Yehe was specially invited to create a calligraphy work titled "Qian Qiu Tian" as the main visual element.
2. The bottles are produced in the porcelain capital, Jingdezhen,simple but elegant, inheriting traditional handmade porcelain ingenuity.
3. Intangible cultural heritage wooden boxes are produced in Caoxian, Heze, Shandong. Each one is the result of decades of craftsmanship, inheriting folk art and continuing craftsmanship
4.Handmade sorghum fiber card has shown both the warmth of craftsmanship and a natural texture
5.Designed a exclusive bronze medal,allowing consumers to customize unique regards

Market Performance

After its launch,Qian Qiu Tian received widespread recognition. The first batch production is 3000 sets, and almost sold out within the first 60 days with a unified selling price of 388 yuan, generated a sales revenue of 1.2 million yuan. Now Jiang Xiao Bai has begun the second batch of production.

Material（For concept works, please choose the material you plan to use）

纸质 Paper; 木质 Wood; 其他 陶瓷，高粱纤维

Craft

The bottles are produced in the porcelain capital, Jingdezhen, inheriting traditional handmade porcelain technique to fully display Chinese aesthetics.
The wooden boxes were hand-made in Caoxian, Heze, Shandong, and each one is the accumulation of decades of craftsmanship.
The bronze medal is inlaid into box to recreate a vintage feeling;
Handmade sorghum fiber card has shown both the warmth of craftsmanship and a natural texture;
Handmade oiled paper records the process of brewing Baijiu, whilst shed light on the traditional aesthetics.

Does the design solve the problems that are common across the product category? If so, please explain.

1）The use of screen printing solves the problem of unclear printing on handmade oiled paper in conventional printing.
2）Baijiu bottles are generally made of glass body and tin caps. Choosing ceramics as the material, the cap has been adjusted to a rubber plug, whcih not only ensures sealing but also appears relatively simple and beautiful in appearacne.
3) In the case of using a wooden box as the outer package, in order to avoid the problem of breakage during handling and transportation. a slot was designed at the bottleneck attached to the wooden box to increase stability, and the size of the wooden box was adjusted to better fit the ceramics bottle.
3）

What functional designs of the work have enhanced the user experience?

Designed a exclusive bronze medal,allowing consumers to customize unique regards;
Designed a single logistics box to give consumers unboxing experience;
Designed a single carry bag, making gift giving dignified and convenient;
The entire packaging is reduced in plastic and environmentally friendly, showcasing both premium product quality and adhering to the concept of environmental protection;

Did the design help increase the sales performance of the product? If so, please give related evidence.

Different from the traditional Baijiu gift, Qian Qiu Tian is more simple and natural as a cultural Baijiu gift. It is suitable for business and enterprise customization scenarios, meeting gift needs while showcasing quality and cultural heritage, catering to consumer preferences for original works, traditional culture, and natural characteristics.Once launched, it was almost sold out within 2 months, with sales reaching about 1.2 million yuan

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

The product emphasizes the concept of environmental protection, with a complete sef of packaging design,including wooden box, porcelain bottle,handbags, handmade oiled paper and sorghum fiber card, all of which reduce plastic usage and promote environmental protection to the greatest extent possible.