Type of applicant company

品牌方

Country

中国

Company Website

无

Images

Brand of the Product

xianguojie

Designer Name

Pangbo

Position of Designer

Design Director

Target Consumer

Focusing on high-end users, aged 28-50, female/juice oriented, experienced middle-class, refined mothers, and families of three in first tier and first and second tier cities.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel

Positioning

大货消费品 Mass Production

Design Story

Inspired by the Peach Festival of the Queen Mother, a group of immortals share the most beautiful fruits of the Three Realms

Highlights

The Jade Pure Bottle of Guanyin Bodhisattva combines traditional Chinese painting with contemporary aesthetics, utilizing the most advanced production techniques to restore the deliciousness and fragrance of immortal fruits.

Market Performance

无

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

The bottle body is made of PET material and designed with a jade clean bottle, with smooth overall lines that highlight traditional Chinese culture and conform to the ergonomic experience.

Does the design solve the problems that are common across the product category? If so, please explain.

The bottle body adopts a white PET bottle and a label design, which maximizes the protection of fruit nutrition and meets the visual experience of consumers.

What functional designs of the work have enhanced the user experience?

The bottle body adopts a white PET bottle and a label design, which maximizes the protection of fruit nutrition and meets the visual experience of consumers.