Type of applicant company

品牌方

Country

中国

Company Website

无

Images

Brand of the Product

IF

Designer Name

ruguoshejibu

Position of Designer

无

Target Consumer

The product is aimed at women aged 24-45, including urban white-collar workers, refined mothers, and urban middle class who have a daily demand for fruit juice. The product supply exceeds first tier, first, second, and third tier cities

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel

Positioning

大货消费品 Mass Production

Design Story

Create a Chinese character magic "pure text packaging", where the product packaging is social currency, identifying product selling points within five seconds, integrating into consumer social context, and outputting knowledge points in five dimensions.

Highlights

The product name highlights the origin, the front label displays the selling points, the back label displays the attitude, the internal text tells the story of the origin, and the signature strengthens the folk customs, creating the "charm of domestic products" and becoming a truly Chinese local brand.

Market Performance

If Zhangpu lychee has sold over 50 million bottles since its launch.

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

If Zhangpu lychee uses 75u synthetic paper and UV technology for front and back labels, and the bottle body uses 30u PET bottom, it increases the frosted feel when originally held, and this technology has been widely used.