Type of applicant company

品牌方

Country

中国

Company Website

www.atoncecorp.com

Images

Brand of the Product

@ONCE

Designer Name

Payne

Position of Designer

FOUNDER

Target Consumer

As more and more people have the habit of drinking coffee, more and more people hope to drink a cup of fresh and delicious coffee anytime and anywhere. @ONCE hopes to create a coffee capsule for consumers that is easy to carry and use.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel

Positioning

大货消费品 Mass Production

Design Story

With the popularity of the Internet, more and more people will buy drinks online. Based on online shopping habits and logistics and warehousing conditions, we will
Break the traditional problem that pre-made products are not fresh enough and fresh products are not suitable for long-distance logistics, allowing more people to drink fresh food anytime, anywhere
coffee.
It's extremely simple to use, just tap it and you'll have a cup of freshly brewed coffee. Jiyin uses the entire bottle as a button for spraying and pressing and as a storage
The coffee liquid container uses the reaction force of the shell to the bottle valve to open the valve and spray out the coffee liquid. Pressure used to preserve freshness at the same time
Nitrogen gas can also be used as a propellant to spray coffee liquid directly into the water. Coffee liquid can also be quickly dissolved in ice water, omitting the traditional
The process of stirring coffee powder.

Highlights

We intentionally designed the button here to look like a primer at the bottom of a bullet, which we usually call a cup of espresso.shot,Let consumers It’s easier to think of one as a cup of coffee.Jiyin has also developed more flavorful and innovative coffee products on the basis of basic flavor coffee.the type of coffee you want,For example: fruit flavor,
Floral flavor,Alcoholic coffee, Jiyin uses outer packaging materials of different colors to attract consumers
Makes it easy to identify different products.

Market Performance

The annual revenue in 2020 is 800,000 yuan, the annual revenue in 2021 is 7.8 million yuan, and the annual revenue in 2023 is 33 million yuan.
From a Tmall store in 2020, to 2023, it has been installed on online platforms such as Tmall, JD.com, Douyin, Pinduoduo, Xiaohongshu, and Dewu. So far, more than 5,000 offline stores have been opened, including FamilyMart, Luoduo, etc. Sen, 711, Hema, KKV, City Supermarket, etc.
In 2022, Douyin’s coffee liquid sales volume ranked second and first in repurchase, and Tmall’s coffee liquid sales volume ranked third in 2022.

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

Jiyin provides an unprecedented and extremely convenient use experience. We hope to create a new epoch-making product appearance. In terms of appearance, we want to create a sense of the future by exposing part of the internal structure. The inner bottle uses a two-stage blow molding process, and a reinforced rib design is added to the inner bottle, with a maximum internal pressure of 10kg. The outer shell is made of translucent frosted material, and a 2-layer annular limit structure is designed internally. , one layer is used to prevent the inner bottle from falling off the outer shell, and the second layer provides the user with a comfortable pressing feel and prevents accidental pressing.

Does the design solve the problems that are common across the product category? If so, please explain.

Traditional instant /Freeze-dried,
Concentrated coffee is sterilized by high temperature for a long time,
Or achieve dehydration through temperature. But fresh coffee plus
The more steps there are in the process, the original flavor substances in the coffee will inevitably be destroyed, and the rich taste of the coffee itself cannot be fully restored. Good drink
By injecting compressed nitrogen to eliminate the dissolved oxygen in the liquid and the oxygen in the bottle, the quality and quality of the freshly made coffee are retained to the greatest extent.
Flavor.

What functional designs of the work have enhanced the user experience?

It's extremely simple to use, just tap it and you'll have a cup of freshly brewed coffee. Jiyin uses the entire bottle as a button for spraying and pressing and as a storage。The coffee liquid container uses the reaction force of the shell to the bottle valve to open the valve and spray out the coffee liquid. Pressure used to preserve freshness at the same time
Nitrogen gas can also be used as a propellant to spray coffee liquid directly into the water. Coffee liquid can also be quickly dissolved in ice water, eliminating the need for traditional
The process of stirring coffee powder. We designed the button here to look like a primer at the bottom of a bullet. We usually call it a cup of espresso.shot, making it easier for consumers to think of a cup of coffee

Did the design help increase the sales performance of the product? If so, please give related evidence.

The product will be launched at the end of 2020. Because of the innovation of the user experience, it has been used with Pernod Ricard Absolut Vodka, seesaw coffee, Lafite Rothschild Basque red wine, Sennheiser headphones, Avita electric cars, and Modern Sky MDSK music. Festival and other leading brands in various fields, find Jiyin to launch co-branded products.
At the same time, with a market budget of tens of thousands (RMB) per month, the product’s sales and repurchases have been among the top three coffee liquid categories on Douyin and Tmall for a long time. The product’s hot sales and rapid spread rely more on the uniqueness of the product. Innovations in user experience and appearance spread quickly among users.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

Jiyin launched a recycling plan in 2022. Jiyin recycles the small tubes used by users. After cleaning and sorting the small tubes, it crushes the PET and PP plastic parts and re-granulates them, and then adds these re-granulated products in proportion to Put in new ingredients. We add these re-granulated raw materials and make them into Jiyin peripheral products: plastic turnover boxes, mini coffee machine figures, etc. We give away corresponding peripherals to our users based on the quantity recycled by them.