Type of applicant company
设计机构
Country
中国
Company Website
无
Images
Brand of the Product
Xian Dan Huang Xi Lie
Designer Name
Shen Yan Wang Yu Feng
Position of Designer
Wu
Target Consumer
Young people love to eat and play
Distribution Channels
电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Positioning
其他 快销品 零食类
Design Story
In the 1980s and 1990s, the streets and alleys of Hong Kong and Taiwan were filled with smoke and fire, with various types of snacks,
Everywhere was filled with shouts. At this moment, I went to the street to eat a bowl of hot fish skin, and went to the alleys and villages to buy a portion
The malt cake made by Grandma, the egg yolk pastry Full of energy after eating
Salted Egg Yolk Crunchy Skin, Salted Egg Yolk Malt Cake, and Salted Egg Yolk Special Crisp are three traditional snacks with Hong Kong and Taiwan characteristics. Therefore, on the packaging, we represent three different delicacies with three squirrels and three small IPs, taking consumers on a journey of taste seeking. Hand drawn depictions of life scenes in Taipei, Shuncun, and Hong Kong at that time are full of fireworks and a sense of appetite, bringing consumers closer. The overall color and elements of the packaging are a bit retro, reflecting the unique snacks of the 1980s/90s.
Highlights
Packaging three small IPs wearing local specialty clothing and interacting with delicious food intuitively reflects the local traditional culture and product appetite. As a continuation of the specialty snacks, cuisine from various regions can be spread, and consumers can also learn more about the unique delicacies of different regions in China.
Market Performance
不方便透露
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
UV
Does the design solve the problems that are common across the product category? If so, please explain.
Most of the packaging in the same industry has a strong sense of appetite, or is simply a product name. Our packaging also conveys a sense of appetite and local characteristics, as well as cultural communication
What functional designs of the work have enhanced the user experience?
The self sealing bag can still be sealed and won't regain moisture after being eaten
Did the design help increase the sales performance of the product? If so, please give related evidence.
The self sealing bag can still be sealed and won't regain moisture after being eaten
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
无