Type of applicant company
品牌方
Country
中国
Company Website
www.yili.com
Images
Brand of the Product
AMBROSIAL
Designer Name
ZCOOL
Position of Designer
No
Target Consumer
18-25 year old people who like to try new things
Distribution Channels
小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Positioning
限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition
Design Story
The year 2023 will be the year of the outbreak of Internet celebrity pandas, and the return of Internet celebrity panda Ya Ya will also ignite the patriotic sentiment of the people. Based on the high national concern of the panda, and the environmental protection attributes of the panda itself (the only bear that does not eat meat) and the green business philosophy of Anmuxi, the product packaging design will extend and spread the two important components of panda and bamboo, creating an environmentally friendly white bottle + fresh green bottle packaging combination.
Highlights
The design of the green bottle revolves around the bionic bamboo. The bionic lines of the bamboo joints are interspersed with irregular green with low saturation. The horizontal and vertical details are exquisitingly designed, which is simple but also has texture and level, and the fresh feeling jumps up.
The minimalist design of the white bottle, using lines to outline the outline and expression of the panda, with a light blush, the high-level sense is displayed just right, and the color matching minimizes the use of ink, which is in line with the brand's environmental protection concept.
The two packaging designs complement each other, and the stitching design of the two pandas on the same bamboo on the back seems to present a beautiful picture of the breeze in the bamboo forest and the pandas playing in front of everyone.
Market Performance
As soon as the panda bamboo packaging was launched, it was deeply loved by consumers, and as a limited product, only 9300 boxes were produced and sold out within a month, bringing 730,000 yuan of business income for the AMBROSIAL brand.
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
This product innovatively uses scented ink for printing. When consumers get this product, they can not only see the bionic design of the bamboo bottle, but also smell the faint bamboo fragrance of the bottle. From both visual and olfactory aspects, consumers can feel the strange experience of panda holding a handful of bamboo by hand.
Does the design solve the problems that are common across the product category? If so, please explain.
non
What functional designs of the work have enhanced the user experience?
reduce ink printing environmental protection design; 2. The back panda of the green bottle and the front panda of the white bottle can be spliced and interactive to enhance the interactive and interesting experience of the packaging; 3, the use of scented ink technology, when consumers get this product, not only can see the bionic design of the bamboo bottle, and even can smell the light bamboo smell of the bottle, from both visual and olfactory aspects, so that consumers feel the panda hand holding a handful of bamboo general interesting experience.
Did the design help increase the sales performance of the product? If so, please give related evidence.
The product is listed in Sichuan, the land of abundance in Panda City, and the panda packaging greatly promotes the sale of the product because of the Sichuan people's love for pandas.
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
The product reduces the use of ink, saves 10 tons of ink, and reduces a large amount of carbon dioxide emissions.