Type of applicant company
品牌方
Country
中国
Company Website
http://www.jinsihou.com.cn/
Images
Brand of the Product
GOLDEN MONKEY
Designer Name
GOLDEN MONKEY
Position of Designer
无
Target Consumer
It is mainly aimed at female consumers aged 18-35, with the refined mother crowd as the core, and also covers part of the Generation Z crowd.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Positioning
大货消费品 Mass Production
Design Story
According to relevant survey data, in the post-epidemic era, 89% of consumers said that "adding functional health ingredients" to food and beverage promotions can increase consumers' purchase intention. Among the many functional raw materials, consumers have shown a higher tendency to pay more attention to vitamin C, with a growth rate of 8%, and the market capacity is quite extensive.
NielsenIQ survey data shows that compared with other groups, Gen Z has a clear tendency to "face control", and they pay more attention to the packaging appearance of products than the rest of the group when purchasing food and beverage products. In the past year, in terms of food and beverage products, Generation Z is more inclined to buy products with high appearance and strong sense of design.
Highlights
The overall packaging theme color of "Juice Pinched gummies" is designed to fit the taste of fruits, giving it a youthful feel. In addition, the design of self standing bags, built-in boxes, built-in zippers, and small box specifications is enough to capture the "fragrance" of consumers in the terminal display shelves. The aluminum foil material used in the packaging also fills the overall texture of the product.
Market Performance
In the first month of listing, omnichannel sales exceeded 10 million+; The turnover contribution value of Tiktok Gummies category is No.1, and the popularity of Tiktok Fruit Juice Gummies ranks No. 11, with the highest growth rate of the generation Z population; The number of added purchases on Tmall increased by 133%, the number of orders increased by 166%, and the contribution value of in store traffic ranked first.
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
The overall packaging theme color of "Juice Pinched gummies" is designed to fit the taste of fruits, and each flavor corresponds to the corresponding color, so that consumers can feel the product more intuitively; The packaging adopts self-standing sealed bags, which is convenient for consumers to use and can be environmentally friendly and reusable; Combined with the sales and display habits of supermarkets, every 8 bags of products are equipped with a middle box, which increases product exposure and is convenient for sales to achieve, so as to achieve both beautiful and convenient effects.