Type of applicant company

设计机构

Country

中国

Company Website

无

Images

Brand of the Product

Xijiu

Designer Name

Li Yang,Hou zi niu

Position of Designer

无

Target Consumer

Wedding Market, Hospitality, Gifts

Distribution Channels

大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 圈层

Positioning

大货消费品 Mass Production

Design Story

Design Background: Based on the sales channels of this product, this product is mainly for the joyful banquet market, including but not limited to business banquets, housewarming banquets, wedding banquets, centennial banquets, promotion banquets, and other joyful scenes that require beautiful blessings and symbols, as well as some of the channels of the gift market.
Design concept: emphasize the feeling of visual impact, strong contrast of metal texture, with gold as the main color to differentiate from traditional wedding banquet products.

Highlights

The highlight lies in the shape and color of the bottle cap and body. The cap is extracted from the shape of persimmon, which is also the shape of lantern, reflecting the good meaning of traditional Chinese culture of having everything go well, and the bottle body is rounded and full, expressing the meaning of being round and full.
Gold electroplating paint as the surface process of the glass bottle, distinguishing it from the common red color in the market, at the same time, the metal texture of the electroplating increases the product grade and strengthens the visual impact, so that the product attracts the eye at the first time and jumps out of similar competitors.

Market Performance

not have

Material（For concept works, please choose the material you plan to use）

其他 玻璃瓶，电镀金/喷色

Craft

Bottle body glass bottle molding, surface electroplating gold, pattern baking flowers.
Cap plastic molding, surface gold plating.