Type of applicant company
设计机构
Country
中国
Company Website
http://www.duangaofeng.com
Images
Brand of the Product
Shi Li
Designer Name
Duan Gaofeng Design Team
Position of Designer
none
Target Consumer
The core target population of this product is the new middle class and Generation Z (95, 00). The new middle class has requirements for life taste and likes style products; Generation Z likes light drinks, likes to please themselves, likes to try new things, and likes relaxed and pleasant drinking atmosphere.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 餐饮&酒店 Restaurants & Hotel
Positioning
大货消费品 Mass Production
Design Story
With the rise of young consumer forces, the prosperity of fruit wine has become a consensus in the industry.For a long time, the persimmon industry has been thriving, but there are almost no persimmon refined products in the market, so persimmon wine is still a relatively small category of fruit wine.
Shi Li Persimmon Wine born in Fuping, Shaanxi Province, has its own unique advantages.Fuping, Shaanxi Province, has been known as the hometown of persimmon in China, and is a world-famous persimmon eugenic zone.Persimmon in Fuping, Shaanxi Province, was used as a royal tribute for royal consumption.After the founding of the People's Republic of China, Fuping sharp persimmon became a special fruit for the reception of foreign guests by the State Council.
Based on the above background, Shi Li Persimmon Wine came into being.
Highlights
Shi Li Persimmon Wine, with "Chinese persimmon wine, Oriental good gift" as the creative point, refines and integrates Chinese cultural elements such as "persimmon stem grain" and calligraphy to create Chinese persimmon wine with contemporary Oriental aesthetics.
The bottle of Shi Li Persimmon Wine is based on the classic Chinese lantern bottle, and has been transformed with gentle curvature. There are 12 slices at the bottom of the bottle, which symbolize the brewing time, showing the warm and moist beauty of the Orient. In order to strengthen the category attributes of persimmon wine, we repeatedly use "persimmon stem lines" on the top of the bottle cap, bottle label paper, bottle bottom, side of the outer box and top of the outer box to create the minimum memory unit of users for persimmon wine.
Market Performance
none
Material（For concept works, please choose the material you plan to use）
其他 玻璃瓶(Glass bottle)+纸质外盒(paper box)
Craft
Shi Li Persimmon Wine uses the light transmittance of glass to present the beauty of the wine.The label of the glass bottle is made of cotton paper, and the name "Shi Li " is embossed with black gold and raised brush effect."Chinese persimmon wine" and pinyin, English hot gold, orange lines hot orange gold.The outer box is made of special paper with single powder card, and the sticker is natural paper.The top of the outer box, the right side of the word "persimmon", the front orange lines hot orange gold, the front alcohol content and net content hot silver.The sticker process is the same as the bottle label.
Shi Li Persimmon Wine, fully considering the cost, does not pile up the process, and accurately lays down the product design within the scope of controllable cost.
Does the design solve the problems that are common across the product category? If so, please explain.
none
What functional designs of the work have enhanced the user experience?
Shi Li Persimmon Wine,through the strategic repetition of "persimmon stem lines" and the exquisite presentation of persimmon wine amber color, makes consumers naturally associate with the good taste of persimmon wine, and stimulates consumers' drinking demand from the senses.
Did the design help increase the sales performance of the product? If so, please give related evidence.
none
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
none