Type of applicant company
品牌方
Country
中国
Company Website
无
Images
Brand of the Product
KaKaFan
Designer Name
ACGBOX Design Studio
Position of Designer
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Target Consumer
This product is designed for young people aged 15 to 24 who have a hobby of collecting and are fans of the popular IP Crayon Shinchan.
Distribution Channels
电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 校边店、潮玩店
Positioning
限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition
Design Story
Drawing inspiration from Mr. Crocodile from the Shin-chan animation, we have given each piece of KaKaFan Waffle Crisp a uniquely adorable shape. Through careful baking and artisanal craftsmanship, each bite emanates a delightful, crispy texture, satisfying the taste buds of consumers. The product is designed with individual packaging, allowing consumers to enjoy the charm of the delicious treat anytime, anywhere without worrying about inconvenience.
Highlights
In terms of packaging design, KaKaFan Waffle Crisp also emphasizes the combination of details and creativity. The eye-catching pink octagonal packaging and the design of the inner box are not only aesthetically pleasing but also quickly attract the attention of consumers on the shelf. This packaging structure not only provides consumers with a high-quality shopping experience but also makes it an ideal gift.
Market Performance
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Material（For concept works, please choose the material you plan to use）
PET塑料 PET material; 纸质 Paper
Craft
To ensure the quality and taste of our products, Kakafan's Waffle Crisp utilizes high-quality food-grade materials for packaging. This material is safe and reliable, effectively preserving the taste and nutritional value of the food. Additionally, we include 36 uniquely designed cards as a complimentary gift. The diverse styles of these cards allow consumers to not only enjoy delicious treats but also feel as if they are stepping into a charming and playful world. The carefully crafted cards not only enhance the product's appeal but also provide consumers with additional joy during the indulgence in our delightful snacks.
Does the design solve the problems that are common across the product category? If so, please explain.
We've observed other cookie products in the market and identified some shortcomings of their wrappings: low quality and usual appearance. In response to these issues, Kakafan made some improvements: the packaging structure of our waffle crisp products is remarkably innovative, with a unique pink octagonal outer box design that is eye-catching and quickly captures the attention of consumers on the shelf. Additionally, the stable octagonal structure ensures the safety and integrity of the food inside. The exquisite packaging not only enhances the enjoyment of consumers' delicious treats but also adds emotional value for them.
What functional designs of the work have enhanced the user experience?
The opening structure of the packaging box is designed to be both practical and user-friendly: it not only offers a convenient opening method, allowing consumers to easily enjoy the excitement of unboxing, but also ensures the airtight seal of the food. This effectively prevents external contamination, allowing consumers to enjoy their food with peace of mind.
Did the design help increase the sales performance of the product? If so, please give related evidence.
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Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
The internal food items are individually packaged, and the packaging box is made from food-grade, recyclable, environmentally friendly materials, contributing to environmental sustainability. After use, the packaging box can also be repurposed as a storage box, further promoting eco-friendliness.