Type of applicant company

品牌方

Country

中国

Company Website

无

Images

Brand of the Product

KaKaFan

Designer Name

ACGBOX Design Studio

Position of Designer

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Target Consumer

Children and teenagers aged 10 to 25 who love Pokémon and cute designs.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Positioning

限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition

Design Story

KaKaFan Konjac Jelly is a creative and design-oriented snack product. From a product design perspective, this product aims to seamlessly blend health, deliciousness, and entertainment, providing consumers with a fresh snacking experience. We have developed this konjac jelly with Pokémon as the theme, combining the concepts of health and deliciousness, with the goal of offering consumers a snack experience that is both fun and creative. Through the clever integration of packaging design, flavor development, and formulation design, we aim to allow consumers to not only enjoy delicious food but also experience the charm of Pokémon and appreciate the value of health.

Highlights

The product's packaging design features adorable Pokémon shapes, capturing the unique charm and personality of each Pokémon. This design aims to recreate the distinctive allure of every Pokémon, allowing consumers to feel immersed in the world of Pokémon from the moment they open the packaging. Additionally, the packaging includes corresponding flavor labels, making it convenient for consumers to quickly identify their favorite flavors at a glance.

Market Performance

Since the product was launched, it has been fully available in the East, North, and South China regions. The sales channels have shown excellent feedback, with monthly sales far exceeding expectations.

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

The design of the product utilizes processes such as four-color printing, UV printing, and transparent aluminum to create the outer packaging. The shape of the outer packaging is inspired by the design of the inner bag, providing a more intuitive and interesting appearance. Both the inner and outer packaging feature popular Pokémon characters and novel materials, maximizing the attraction to consumers and promoting conversion.

Does the design solve the problems that are common across the product category? If so, please explain.

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What functional designs of the work have enhanced the user experience?

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Did the design help increase the sales performance of the product? If so, please give related evidence.

The integration of IP characters with product packaging, along with the inclusion of interesting peripheral items related to the IP, has boosted sales performance. Since the product was fully launched, sales channels have shown excellent feedback, with monthly sales far exceeding expectations.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

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