Type of applicant company

设计机构

Country

中国

Company Website

http://www.zg-ad.com.cn

Images

Brand of the Product

S-STATUS

Designer Name

Perfect Point Design

Position of Designer

Jeff wu

Target Consumer

A group of young women who have certain requirements for improving their quality of life, health functions, and food safety

Distribution Channels

电商 E-commerce

Positioning

大货消费品 Mass Production

Design Story

This product is a functional drink made from seabuckthorn raw pulp. We want to highlight the functional properties of the product, so the screen adopts a vertical arrangement of single seabuckthorn fruit to achieve a tensile visual effect and form a visual memory point. Each seabuckthorn fruit is connected through seabuckthorn juice. The repetition of the figure has a new sense of form. A single seabuckthorn fruit expresses the design concept of the capsule, giving consumers a sense of function of concentration and essence. The concise screen highlights the rational temperament of the packaging and brings out the functional attributes of the product. The brand and product have achieved a perfect unity in terms of vision and function.

Highlights

The outer packaging of the product adopts a hollow design, with sea buckthorn fruits leaking out. The inner bag is arranged vertically with a single sea buckthorn fruit, forming a visual memory point for the packaging. Each seabuckthorn fruit is connected through seabuckthorn juice, and the graphics are reconstructed to make the visual form more novel and unique. The seabuckthorn fruit we formed wants to convey the design concept of the capsule, giving consumers a sense of function of concentration and essence. The concise visuals highlight the rational temperament of the packaging and bring out the functional attributes of the product. The brand and product have achieved perfect unity in terms of visual and functional aspects.

Market Performance

not have

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material; 纸质 Paper

Craft

The outer packaging box is hollowed out with silver cardboard, and the product name is concave convex. The inner bag adopts PET material for independent small packaging.

Does the design solve the problems that are common across the product category? If so, please explain.

We want to use a simple and rational design language to reflect the functional attributes of the product. It is a beverage that also needs to consider appetite. We use product fruit reconstruction to help consumers recognize the product while also achieving differentiation from competing brands.

What functional designs of the work have enhanced the user experience?

From the perspective of consumption, the product is based on portability, so the inner bag adopts 7 small bags for suction flexible packaging. The design concept of one bag per day, 7 days a week.

Did the design help increase the sales performance of the product? If so, please give related evidence.

From the perspective of consumption, the product is based on portability, so the inner bag adopts 7 small bags for suction flexible packaging. The design concept of one bag per day, 7 days a week.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

The product has injected new vitality into the market through repositioning and packaging, allowing more young people to understand the functional attributes of the product and contributing to their health. The raw material production area of the product adopts the original ecological growth environment, which solves a part of employment for local farmers.