Type of applicant company
供应商
Country
中国
Company Website
https://www.xlzt.com/
Images
Brand of the Product
FRESHTIME
Designer Name
Xiaoming Mo，Zhenhong Liang，Zhengping Huang，Changshi Li，Jun Chen
Position of Designer
Brand Center Leader & Chief Creative Designer
Target Consumer
For young people engaged in outdoor activities
Distribution Channels
大型商场 Shopping Mall
Positioning
大货消费品 Mass Production
Design Story
Zengcheng Simiaomi has a unique natural ecological environment and historical and cultural stories. To shape a complete PI design language for it, we hope to use brand design as a driving force to make local culture and regional agricultural products more differentiated and market expressive. Camping is currently the most popular outdoor activity for young people. It is a rice designed for outdoor portability and easy cooking, inspired by the concept of "rice in gunny bags". The no wash design has a ratio of 1:1 between rice and water. When cooking outdoors, fill the packaging bottle with water and add it. Designed with a handle strap, 100% PET recyclable material and washable ink printed shrink film, the design of the turnover box is convenient for outdoor reuse, and the box is made of paper plastic to reduce environmental load and continue to be recyclable
Highlights
Spring plowing is the hope that green sprouts send to the land; Xia Yun is a hardworking and eager growth; Autumn harvest is the joy of returning the land to farming. The main portrayal of the life of farmers for a year is also a wish for favorable weather and prosperity for the people. Adhering to the law of the four seasons, hard work yields good results. The designer created illustrations of three seasons of labor scenes. Spring is a vibrant seed and green farmland, summer is a vibrant sunshine and lush rice ears, and autumn is a full rice ear and a full rice jar, symbolizing a bountiful harvest
Market Performance
not have
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
100% PET recyclable material and washable ink printed shrink film, the design of the turnover box is convenient for outdoor reuse, and the box is made of paper and plastic, reducing environmental load and continuously recyclable
Does the design solve the problems that are common across the product category? If so, please explain.
Camping is currently the most popular outdoor activity for young people. It is a rice designed for outdoor portability and easy cooking, inspired by the concept of "rice in gunny bags". The no wash design has a ratio of 1:1 between rice and water. When cooking outdoors, fill the packaging bottle with water and add it. Designed with a handle strap, 100% PET recyclable material and washable ink printed shrink film, the design of the turnover box is convenient for outdoor reuse, and the box is made of paper plastic to reduce environmental load and continue to be recyclable
What functional designs of the work have enhanced the user experience?
The no wash design has a ratio of 1:1 between rice and water. When cooking outdoors, fill the packaging bottle with water and add it. Designed with a handle strap, 100% PET recyclable material and washable ink printed shrink film, the design of the turnover box is convenient for outdoor reuse, and the box is made of paper plastic to reduce environmental load and continue to be recyclable
Did the design help increase the sales performance of the product? If so, please give related evidence.
Creative concept design, not yet listed
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
100% PET recyclable material and washable ink printed shrink film, the design of the turnover box is convenient for outdoor reuse, and the box is made of paper and plastic, reducing environmental load and continuously recyclable