Type of applicant company
供应商
Country
中国
Company Website
https://www.xlzt.com/
Images
Brand of the Product
FRESHTIME
Designer Name
Xiaoming Mo，Zhenhong Liang，Zhengping Huang，Changshi Li，Jun Chen
Position of Designer
Brand Center Leader & Chief Creative Designer
Target Consumer
People who consume tomato sauce
Distribution Channels
小型商超和便利店 Supermarket & CVS
Positioning
大货消费品 Mass Production
Design Story
The design of FreshTime tomato sauce is based on natural cultivation of mature tomatoes without human intervention, with high maturity after full harvest and respect for the four seasons of nature. This packaging is created in response to the concept of zero additive health products. The packaging creativity combines the shape of tomatoes into the packaging, allowing users to see what they see and get, intuitively feeling that this tomato sauce is like freshly picked and cut open for consumption, fresh and healthy. Two opening methods have been designed: ① tearing open and extruding sauce; ② Flip and tear open on both sides at the dashed line, turning it into a sauce dish. The packaging aluminum foil composite material is non-toxic and odorless, which will not cause pollution to the contents and human body. It is hygienic and safe. At the same time, the resin in it can decompose when heated to high temperature, separating the paper and aluminum foil, greatly improving the recycling and regeneration of the material, reducing the waste of the material and the load on the environment
Highlights
The design of FreshTime tomato sauce is based on natural cultivation of mature tomatoes without human intervention, with high maturity after full harvest and respect for the four seasons of nature. This packaging is created in response to the concept of zero additive health products. The packaging creativity combines the shape of tomatoes into the packaging, allowing users to see what they see and get, intuitively feeling that this tomato sauce is like freshly picked and cut open for consumption, fresh and healthy. Two opening methods have been designed: ① tearing open and extruding sauce; ② Flip and tear open on both sides at the dashed line, turning it into a sauce dish.
Market Performance
not have
Material（For concept works, please choose the material you plan to use）
其他 铝箔复合材料
Craft
The packaging aluminum foil composite material is non-toxic and odorless, and will not cause pollution to the contents and human body. It is hygienic and safe. At the same time, the resin in it can decompose when heated to high temperature, separating paper and aluminum foil, greatly improving the recycling and regeneration of the material, reducing the waste of the material and the load on the environment.
Does the design solve the problems that are common across the product category? If so, please explain.
Two opening methods have been designed: ① tearing open and extruding sauce; ② Flip and tear open on both sides at the dashed line, turning it into a sauce dish.
What functional designs of the work have enhanced the user experience?
The design of FreshTime tomato sauce is based on natural cultivation of mature tomatoes without human intervention, with high maturity after full harvest and respect for the four seasons of nature. This packaging is created in response to the concept of zero additive health products. The packaging creativity combines the shape of tomatoes into the packaging, allowing users to see what they see and get, intuitively feeling that this tomato sauce is like freshly picked and cut open for consumption, fresh and healthy.
Did the design help increase the sales performance of the product? If so, please give related evidence.
Creative concept design, not yet listed
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
Packaging aluminum foil composite material is non-toxic and odorless, which will not cause pollution to the contents and human body. It is hygienic and safe. At the same time, the resin in it can decompose when heated to high temperature, separating paper and aluminum foil, greatly improving the recycling and regeneration of the material, reducing material waste and environmental load. Packaging pattern printing uses environmentally friendly ink