Type of applicant company

设计机构

Country

中国

Company Website

无

Images

Brand of the Product

SHIKUMEN

Designer Name

KEY BRAND DESIGN

Position of Designer

GCD- Aiya Hou、CD-Zhihao Zhang

Target Consumer

Focus on 30-45 years old new business, new middle class and other elite groups in Jiangsu, Zhejiang and Shanghai.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel

Positioning

大货消费品 Mass Production

Design Story

Visually, the bottle sticker features a flattened stone door as its exterior design, conveying a healthy lifestyle philosophy through "future green", complemented by gold to enhance quality. At the same time, the green label and the red label and black label in Shikumen form a system. The "0" visual hammer highlights the health attributes of Shanghai Mo Tang as a sugar free yellow wine. The bottle body adopts the sharp lines derived from the architecture of the Shanghai Bund as the bottle body, interpreting the Shanghai style aesthetics with the crystal clear texture of the light bottle, and strengthening the brand attributes of Shikumen Shanghai style yellow wine.

Highlights

The name of the product is Shanghai dialect, meaning "no sugar". Combined with Shanghai dialect, it has a local flavor of Shanghai.

Market Performance

none

Material（For concept works, please choose the material you plan to use）

其他 玻璃

Craft

The bottle adopts the edges of Wanguo architecture from the Bund in Shanghai as the bottle body, interprets the Shanghai style aesthetics with the crystal clear texture of the light bottle, and strengthens the brand attributes of Shikumen Shanghai rice wine.