Type of applicant company

设计机构

Country

中国

Company Website

无

Images

Brand of the Product

SNOWFIELD

Designer Name

KEY BRAND DESIGN

Position of Designer

GCD-Aiya Hou、CD-Zhihao Zhang

Target Consumer

Core target group: Generation Z, post-95s, male-to-female ratio of 1:1, Pearl River Delta, Sichuan-Chongqing, Yangtze River Delta region.

Distribution Channels

其他销售渠道 酒吧、KTV

Positioning

限量款/联名款/区域限定 Limited Edition/IP Collaboration/Located Edition

Design Story

In 2023, according to iiMedia Consulting data show that China's low-alcohol wine market is expected to be about 634.1 billion yuan, with a compound annual growth rate of 29.3%. Key hand in hand with thick snow, to create a suitable nightclub, KTV as the core channel of low-degree Chinese dry gin, to create a differentiated visual image.
The core of the design needs to solve the relationship between the brand and the bottle shape, so that consumers can remember the thick snow brand in the terminal.

Highlights

In the face of today's young consumers, in addition to the cool tide, more convenient to hold, Kuiyan will be designed as a "snow wave bottle", visually combined with the visual elements of the snow monster, to create a unique differential visual hammer of thick snow.

Market Performance

none

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

Glass bottle, shaped as "snow wave bottle", more convenient to hold. Bottle design elements, the use of silver, more prominent quality.