Type of applicant company

供应商

Country

中国

Company Website

www.amcor.com

Images

Brand of the Product

AmFiber™

Designer Name

MaxWong，KaiCao，JaneFeng，JannyZou

Position of Designer

无

Target Consumer

With the rapid development of global green environmental protection trends, paper-based packaging has been favored by consumers and brands with its pristine appearance and friendly touch. It is suitable for brands to transform the original packaging into paper-based packaging，meet customers' environmental protection needs and packaging functionality.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

大货消费品 Mass Production

Design Story

With the rapid development of the global green trend, more and more consumers are beginning to pay attention to the impact of food packaging on the environment, and are willing to take the initiative to choose more environmentally friendly products. At the same time, major brands have also launched green and low-carbon plans to demonstrate corporate social responsibility, so green packaging has become the development direction of the consumer goods field. Paper-based packaging, with its pristine appearance and friendly touch, is favored by consumers and brands. And thanks to widespread paper recycling, consumers often see paper-based packaging as more sustainable and recyclable.

Highlights

AmFiber™ paper based high barrier degradable packaging, under industrial composting conditions, can be degraded 90%+ in 6 months, compared to the old all-plastic packaging can be reduced by 50%+, carbon footprint reduced by 50%, non-renewable energy use reduced by 32%.
However, brands often find it difficult to match existing packaging equipment. Through the rapid commissioning of packaging equipment by brand customers, AmFiber™ paper-based packaging solutions have achieved excellent running performance, making it easy to switch packaging materials from original packaging equipment, while ensuring the quality and stability of raw materials, and suitable for a variety of applications.

Market Performance

Commercialisation in the fourth quarter of 2023

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

In the selection of paper-based packaging materials, Amcor uses overpressure white kraft paper with high strength and good printing performance, and rejects traditional plastic-containing compound materials in the barrier layer, which does not contain PVDC (polyvinylidene chloride), and uses biodegradable bio-based materials (MPLA), which can achieve more than 90% degradation performance. In terms of environmental protection, this AmFiber™ packaging can meet 90%+ industrial composting conditions, can be degraded in 6 months, and reduce the carbon footprint by 50% and the use of non-renewable energy in the production process by 32%.

Does the design solve the problems that are common across the product category? If so, please explain.

After a large number of tests, it matches well with customer equipment and has excellent performance
MPLA hole improvement: The main reason for the generation of crystal points is that the melting of smoothing additives is not complete during extrusion. After adjusting the types of smoothing additives and adjusting the mesh number of extrusion filtration, the crystal points are significantly improved, and the hole rate is significantly reduced after aluminum plating.
Paper printing wrinkles: through the weight of paper, paper raw material quality control, printing equipment to improve
Dissolving residue control: from printing - lamination - drying, each process is controlled separately to meet the standards

What functional designs of the work have enhanced the user experience?

This paper-based packaging has high barrier property, which can avoid oxygen and water vapor entering the packaging and extend the shelf life of food.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

AmFiber™ paper-based high barrier biodegradable packaging meets all customer requirements and increases consumer convenience. Under the conditions of industrial composting, it can degrade 90%+ in 6 months, reduce the plastic by 50%+ compared with the old all-plastic packaging, reduce the carbon footprint by 50%, and reduce the use of non-renewable energy by 32%. In the performance of product value, it can highlight the sustainable vision of the enterprise, extend the shelf life, show the excellent brand image, and have excellent performance and provide high standards of product safety advantages.