Type of applicant company
品牌方
Country
中国
Company Website
https://www.amway.com.cn/
Images
Brand of the Product
Amway
Designer Name
Design company: AMWAY (China) Co., Ltd& Execution company: SHANGHAI FEVER COMMUNICATION CO., LTD.
Position of Designer
无
Target Consumer
1. young people who like new Tea culture, drink new tea like coffee. 2. people who don`t like to drink pure woter. Cold concentrate tea powder with good taste and healthy benefit make them like drinking water. 3.people who like ancient culture. When tea was borned, it was powder, not the leaf. In Song dynasty, tea painting with tea powder was art. these two tea powder restore Song art with Song aesthetics PKG desgin, highlight the cultural interest of classical tea.
Distribution Channels
电商 E-commerce
Positioning
礼品 Gift
Design Story
When tea was borned. it was powder, not the leaf. In Song dynasty, tea painting with tea powder was art. To restore Song art and highlight the cultural interest of classical tea, we design the product packaging in below thinkings.
1. PKG structure is piercing, looking like round outside but square inside, like a window. when open the box, it looks like sector. like ancient cultural art.
Highlights
Not only Song cultuaral tea powder format and PKG design, but also formula and raw materials have good strory.
1. Excellent selection of raws and genuine origin: Wild Tianshan Saussurea breed source to keep geen advantage. lotus leaf is from Guang Chang- the white lotus hometown.
2. Clean label: No flavors, colors, preservatives added
3. Technological extraction: Low temperature counterflow extraction and Continuous cycle atomization technology
Market Performance
无
Material（For concept works, please choose the material you plan to use）
纸质 Paper
Craft
PKG tech process is bumping and bronzing , making the art is more beautiful.Technological extraction: Low temperature counterflow extraction and Continuous cycle atomization technology
Does the design solve the problems that are common across the product category? If so, please explain.
yes. These kind of PKG structure has the normal experience problem: cannot open too much or open not smoothly. We add an top cover to avoid this problem and make the expiernce better.
What functional designs of the work have enhanced the user experience?
Adding an top cover to avoid the problem of cannot open too much or open not smoothly, making the expiernce better. it contains 30 tubes. Easy to carry and drink anytime anywhere.
Did the design help increase the sales performance of the product? If so, please give related evidence.
无
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
The carton is made of FSC material and is sustainable. It represents that our materials are sourced from sustainable forests. With FSC products, special logos can be printed on the cartons. 90% of foreign products pay attention to this aspect.