Type of applicant company
品牌方
Country
中国
Company Website
无
Images
Brand of the Product
Kai Cha
Designer Name
Nick
Position of Designer
Packaging Designer
Target Consumer
The main consumer group is 22-45 years old, who are moderate to heavy users of pure tea drinks. They pursue a more natural tea flavor and use tea drinks as food and drinking water, with higher requirements for the cleanliness of the ingredient table.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel
Positioning
大货消费品 Mass Production
Design Story
The Song Dynasty was a dynasty full of elegance. It is a pure combination of simplicity and simplicity, elegance and clumsiness, becoming one of the highlights of China's traditional culture and aesthetic achievements. At the same time, the Song Dynasty was also a prosperous period for Chinese tea culture, with tea aesthetics prevailing. The Tea Little Kai Jin Jun Mei Tea Beverage is based on the aesthetics of the Song Dynasty, integrating modern aesthetics. The product name font is created using the thin gold body of Emperor Huizong of the Song Dynasty, with a rhythmic and rhythmic style, strong and refreshing, exuding a beautiful and full of vigor with each stroke. Paired with the natural and dynamic painting style of Song Dynasty flowers and birds, the prototype is a secondary design creation. The golden Jun eyebrow is as precious as gold, and the thrush bird has a meaning of longevity. The two eyebrows run like flowing water, elegant and agile, like the group of wise scholars drinking between flowers and birds. The tea taste is melodious, reflecting the tranquility, elegance, and praise of tea. At the same time, combined with the design of the 'corrugated bottle', the circular ripples on the bottle body are like water droplets rippling and sparkling. Paired with the color of the tea soup, it complements each other with a sense of quality and culture.
Highlights
The aroma of flowers and fruits is mellow, and you can taste the finest quality of tea. Originating from the origin of Mount Wuyi, with high altitude and sufficient sunshine, the tea is rich in essence and mellow in quality. It is made by hand picking the fine buds of tea trees and strictly following the tea making process of Jinjunmei. 0 tea powder, 0 tea concentrate, 0 sugar, 0 calorie, 0 fat, no preservatives, no essence. It uses sterile cold irrigation to lock the freshness, restore the taste of fresh tea, sweet black tea flavor, and fragrant flowers and fruits.
Market Performance
无
Material(For concept works, please choose the material you plan to use)
PET塑料 PET material
Craft
The label adopts UV local stamping and matte glue technology. Providing a delicate, full, and layered effect enhances the added value of product display.
Does the design solve the problems that are common across the product category? If so, please explain.
In order to differentiate from products of the same brand and eliminate homogenization, Cha Xiaokai innovatively designed a "ripple bottle" design, with circular ripples on the bottle body resembling ripples of water droplets and sparkling waves. Paired with the color of the tea soup, it complements each other with a sense of quality and culture.
What functional designs of the work have enhanced the user experience?
To restore the taste, aroma, freshness, color, etc. of Jinjunmei famous tea to the greatest extent, 0 sugar, 0 fat, 0 essence, 0 preservative, health, 0 burden, health and high quality, giving consumers a bottle of natural Chinese original tea. Adopting a square bottle design, the bottle body is easy to grip, and the 38 caliber bottle cap allows for easy opening and smooth pouring. Continues the lives of young people who fight monsters in daily life, allowing tea to enter their daily lives anytime and anywhere. By tasting and drinking tea, they can become familiar with tea, famous tea, free and happy, confident and open-minded.
Did the design help increase the sales performance of the product? If so, please give related evidence.
无
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
无