Type of applicant company
品牌方
Country
中国
Company Website
无
Images
Brand of the Product
I FEEL GOOD
Designer Name
MoCun Design
Position of Designer
Director of Create
Target Consumer
Post-85, Post-90, Post-95, fat-control white-collar workers, delicate baby moms, people who have requirements for figure, low-glycemic carbohydrate requirements, and demand for convenient and healthy food.
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 社区团购
Positioning
大货消费品 Mass Production
Design Story
The brand logo is formed by the combining of the word and shape of "Light Food" , which is a distinctive symbol and builds a visual hammer. The packaging is a combination of capsule and capsule concept, made of biodegradable sugarcane pulp, with milky white as the main color, and the waistband, which embodies the product information, is differentiated by a highly saturated color system. The overall design is innovative, visually refreshing and clear. The visual hammer symbols, package shape, and environmentally friendly materials convey the product's healthy, environmentally friendly, hygienic, and fashionable qualities. The package shape expresses the concept of healthy food and future food, and at the same time, it is a brewing container, which avoids over-packaging and minimizes carbon emission. The package has the brewing and heat preservation functions of lid and bowl. The waist seal has the practical function of a handheld, avoiding the use of disposable plastic bags. The shape and plane visual level can catch consumers' eyes; healthy light food, environmental protection concept, light and fashionable, etc. to win the recognition of young consumer groups. The capsule form expresses the brand's proposition of eating more healthy food and taking less medicine, absorbing more healthy food, and the concepts of light food, health, biodegradability, practicality and convenience make the product sustainable in the environmental and commercial sense.
Highlights
1. Packaging using fully degradable sugarcane pulp material, minimalist, environmentally friendly and innovative.
2. Low calorie, each meal is controlled between 399-610 calories.
3. Low GI, slow carb, all coarse grain ratios.
4. No preservatives, clean ingredient list.
Market Performance
暂不公开。
Material（For concept works, please choose the material you plan to use）
其他 可降解甘蔗浆
Craft
The product is assembled by several independently packaged sub-products.
(1) The outer box is made of sugarcane pulp as the main raw material, produced and processed by molding process and covered with PLA film, which is impermeable to water, oil and high temperature, and can be completely degraded into environmentally friendly and harmless substances eventually under natural conditions.
(2) Noodles: Mixed grain flour (barley, buckwheat, oats, quinoa) with a small amount of salt, by mixing flour, water and noodles, rolling and ripening, molding, drying, cutting and picking, measuring and packaging, rehydration can be consumed after the instant noodles of mixed grains.
(3) Matching sauce is compound seasoning package, without adding preservatives.
(4) Vegetable packets are mainly made of freeze-dried vegetables.
Does the design solve the problems that are common across the product category? If so, please explain.
无
What functional designs of the work have enhanced the user experience?
无
Did the design help increase the sales performance of the product? If so, please give related evidence.
无
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
无