Type of applicant company

品牌方

Country

中国

Company Website

无

Images

Brand of the Product

yanjiuguan

Designer Name

youyou

Position of Designer

wu

Target Consumer

Women over 25 years of age

Distribution Channels

电商 E-commerce

Positioning

大货消费品 Mass Production

Design Story

1. Corn has diuretic effects, inhibits protein excretion, promotes bile secretion, lowers blood sugar and blood pressure, making it a great health tool for lazy people

2. It is produced from high-quality corn in northeast China. The content of fiber in corn germ is high, which is beneficial to promoting intestinal peristalsis. The essence corn whisker in the middle section is strictly selected, which can effectively utilize water to remove edema. It is matched with tartary buckwheat from Daliang Mountain in Sichuan Province. The soup is golden in color, clearing heat and detoxifying

3. Low temperature baking of corn germ, retaining its nutritional components, has a taste similar to the aroma of Northeast boiled corn when the lid is opened. The taste is both fragrant and healthy, with a combination of multiple effects. With sufficient corn whiskers and germ, it can be repeatedly brewed 2-3 times, with a fresh aroma and a sweet taste;

Highlights

1.Sugar free formula, corn itself is a low-fat product, and there is no need to consider weight gain and sugar intake; 0, without any additives or essence, the taste of raw materials is healthy and effective
2. Independent packaging, easy to carry
3. Minimalist formula, with only three types of formulas: corn cob, corn germ, and buckwheat. The true zero addition ensures the shortest ingredient list in the corn cob substitute tea bag

Market Performance

Tmall's corn whisker tea has sold a total of 500000 bags;
Tiktok Corn Whisk Tea has sold 1 million bags in total+
Single product omnichannel sales exceeding 50 million

Material（For concept works, please choose the material you plan to use）

PET塑料 PET material

Craft

The outer bag is made of food grade PET, with a three-layer composite for a more three-dimensional appearance;
The inner bag is made of all aluminum film, which is light shielded, sealed, and more hygienic;
Widely applied

Does the design solve the problems that are common across the product category? If so, please explain.

This design changes the traditional design concept of health tea, and is the leading design for a younger and healthier health tea, to the extent that the entire network is plagiarizing;
The youthful design has attracted more young people to pay attention to health tea, transforming the audience of middle-aged and elderly people into the consumer group of the Z era;
This design expands the consumer group of health tea products and solves the consumption structure at the age level

What functional designs of the work have enhanced the user experience?

In this design, the inner bag is an independent small bag. More convenient to carry, and the independent tea bag inside the bag increases consumers' demand for convenience and hygiene safety, whether from brewing or cleaning after drinking

Did the design help increase the sales performance of the product? If so, please give related evidence.

The climacteric packaging has improved the click rate on the Internet and the younger level of consumers;
Displaying in videos can increase consumer desire to purchase and lower the threshold for trying

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

The tea bag bag is made of biodegradable fiber, which is very environmentally friendly and sustainable