Type of applicant company
品牌方
Country
中国
Company Website
无
Images
Brand of the Product
DR.PRODAILY
Designer Name
Brand Creative Team
Position of Designer
Brand Creative Team
Target Consumer
The age of 35 and above is often associated with a gradual decline in basal metabolic rate. Unhealthy dietary habits, such as consuming high-fat, high-calorie, and high-sugar foods, can lead to excessive energy intake. This can result in the accumulation of fat in the waist, hips, and thighs among this population.
Distribution Channels
电商 E-commerce
Positioning
大货消费品 Mass Production
Design Story
We have discovered that the "fast-food" dietary lifestyle adopted by modern urbanites has led to various health problems. A prominent issue is the excessive intake of food as people age, which coupled with a slowed metabolism results in continuous weight gain. According to market research, 78% of the population struggles with managing their physique, particularly with the accumulation of waist and abdominal fat, which can gradually exacerbate potential health risks. In response to this, the new generation probiotic "Daily Doctor C3 Waist Bacteria™" was born, helping consumers to confidently address the issues caused by their dietary habits.
Taking insights from the target population, we have designed the formula based on the concept of the 5th generation of probiotics. The formula includes a combination of plant active compounds, probiotics, and prebiotics that complement each other, along with the addition of hesperidin and PQQ, both certified by the U.S. FDA GRAS. This dual approach activates the AMPK pathway, enhances cellular metabolism, and reduces the accumulation of fat and glucose in the body. It is accompanied by scientifically validated strains such as Lactobacillus casei CECT 8145, Bifidobacterium animalis subsp. lactis, and Lactobacillus reuteri B420. (This information is for educational purposes only and does not represent the efficacy of the product.) The packaging utilizes medical-grade barrier materials and custom-developed capsule packaging with industry-leading levels of active protection, light transmittance, water permeability, and oxygen permeability.
In terms of brand packaging and image, we aim to break free from the stereotypical perception of functional foods and fully convey the scientific rationality and simplicity. However, we want to ensure that being professional does not mean being boring. To achieve this, we include a storage box as an additional gift in our packaging, along with "probiotics "Weight Loss Encouragement" sticks.
Highlights
1. Packaging that can stay with users and provide a better experience is one that incorporates a storage box. This not only conveys the idea of environmental friendliness and sustainability but also seamlessly blends into their daily lives.
2. To promote the value of probiotics, we have created "Daily Bacteria" and "Weight Loss Encouragement" stickers and cards as part of our packaging. Through a friendly and personified storytelling approach, we convey encouragement. In our communications, we focus on shaping the confidence and beauty that the new generation of women should possess.
3. Building trust is achieved by presenting a scientific, rational, and concise image. By establishing this connection with consumers, we aim to establish a sense of trust through our packaging and messaging.
Market Performance
In 2023, during the Double 11 (November 11th) sales promotion on Douyin, our sales ranked among the top, with a cumulative GMV (Gross Merchandise Value) of over 15 million RMB.
Material（For concept works, please choose the material you plan to use）
PET塑料 PET material
Craft
The packaging utilizes medical-grade barrier materials and has been custom-developed to have industry-leading levels of active protection, light transmittance, water permeability, and oxygen permeability for the capsule packaging.
What functional designs of the work have enhanced the user experience?
Dr. Pro aims to gain consumers' trust through the endorsement of a team of experts and exceptional products. We believe that professionalism doesn't have to compromise on personalization. Recognizing that probiotic products require daily consumption and long-term commitment, we have decided to include a storage box as a gift. This aligns with the trend of green sustainability and seamlessly integrates into users' daily lives. Along with "Daily Bacteria" and "Weight Loss Encouragement" stickers, we use a warm and personified narrative approach to convey our encouragement for consumers to become better versions of themselves. We want users to not only experience the scientific rationality and simplicity but also feel the brand's warmth in their everyday use.
Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.
We have chosen to include a storage box as a gift, which aligns with the trend of green sustainability, while also seamlessly integrating into users' daily lives.