Type of applicant company

供应商

Country

中国

Company Website

www.gdrkyy.cn

Images

Brand of the Product

无

Designer Name

Guan Yuling

Position of Designer

Deputy general manager

Target Consumer

This orange peel red bean paste is a healthy dessert that can be eaten by men, women and children, especially for busy office workers, outdoor travel, health people and other design, convenient nourishing, open lid ready to eat.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Positioning

礼品 Gift

Design Story

With the emphasis on health after the epidemic, the rise of the same origin of medicine and food, and the development trend of modern scientific innovation, functional health food is in a rapid development stage under the strategic background of "healthy China" proposed by the state. However, compared with products with Western functional ingredients as the main raw materials, functional health food is in a rapid development stage. The functional health food with Chinese herbs as raw materials adhering to the wisdom of the ancients has not really risen in the market, insisting on the "same origin of medicine and food" and integrating traditional Chinese herbal orange peel into the classic Cantonese sugar water product packaging - orange peel red bean paste was born.
Adhere to the "medicine and food is the same origin of medicinal materials, but also daily ingredients", adhere to the more ground gas with the price advantage of the new Chinese herbal dessert - orange peel red bean paste to achieve consumer nourishing freedom, adhere to the "east wind of food therapy and health, to seek opportunities for future development."

Highlights

The packaging style is new Chinese style, echoing the product concept of "redefining dessert with herbs", taking "authentic ingredients" as the core design concept, and paying attention to the purity of raw materials.
The main pattern of the packaging presents the real material of the product with smart ingredients, and strengthens the uniqueness and memory of the packaging with antique blue and white porcelain bowls. The big character of the title is the famous calligraphy master personally, highlighting the overall antique Oriental charm. Packaging focuses on the "Guangdong three treasures" of the first herbal ingredients new will orange peel, orange peel origin, quality and taste in the form of graphic combination into the packaging, to seize the market opportunity at the same time to increase consumer desire to buy.

Market Performance

无

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

This packaging product has entered the market, sales are good, the process is relatively not widely used.
The process of the packaging box as a whole is full version reverse frosted, the whole package shows a sense of quicksand, giving the cost of 4 yuan of the whole gift box (gift box + pearl cotton + bowl noodle label) to add a high-level sense, calligraphy title, ingredients, blue and white porcelain bowl and other local UV, enhance the packaging layer sense, but also guide consumers to grasp the key and selling points, The combination of the two processes becomes the finishing touch of the whole set of gift boxes, which promotes the functional nourishing herbal dessert with new Chinese characteristics - orange peel and red bean paste, which has a price advantage, to seize a dominant position in the market.