Type of applicant company

品牌方

Country

中国

Company Website

http://www.msmeijiu.com/

Images

Brand of the Product

Mishan

Designer Name

Samye design Wanrong Yinqi

Position of Designer

无

Target Consumer

For the new generation of young people between 25 and 40 years old, who have certain consumption ability, aesthetic requirements, and the pursuit of life quality, petty capital, light luxury, and texture life.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel

Positioning

大货消费品 Mass Production

Design Story

Landscape contains the infinite mystery of the universe, is the Tao, the health of wisdom, quiet and distant, indifferent and self-cultivation, is to absorb the essence of heaven and earth, and the spirit of the place.
The Logo is composed of the rhythm of the mountains, that is, it expresses the emotion of the flow of mountains and rivers, and at the same time, the heavy mountains and mountains
Inland to the Oriental temperament injected calm, tough, introverted elements. The bottle body and packaging, through smooth lines and simple and exquisite packaging without losing the texture, for the mind to leave the white, add the gift alone, the opening of the ceremony bearing the spirit of mountains and rivers, giving people an infinite and comfortable multi-sensory experience.

Highlights

The Logo is composed of the rhythm of the mountains, that is, it expresses the emotion of the flow of mountains and rivers, and at the same time, the heavy mountains and inland inject the calm, tough and restrained factors into the Oriental temperament. The bottle body and packaging, through smooth lines and simple and exquisite packaging without losing the texture, for the mind to leave the white, add the gift alone, the opening of the ceremony bearing the spirit of mountains and rivers, giving people an infinite and comfortable multi-sensory experience. Miishan draws inspiration from thousands of years of Chinese plum wine culture and classical culture, and integrates with the contemporary aesthetic taste with The Times, a mountain into the outer box packaging, two boxes of spelling art creativity, is the unique characteristics of Miishan.

Market Performance

Meishan Green Plum Wine was officially sold in February 2023. As of July, the omni-channel sales exceeded 10 million yuan, of which flagship stores were set up in e-commerce channels, with a total online sales of about 3.4 million yuan; Commercial opening of 30+ regional and channel agents and distributors, food and beverage channel distribution of about 300 +, total sales of about 3.7 million, a number of customized group purchase products, including Great Wall Life, Changchun Youshan, instant emergence art exhibition, Chicheng Donghai, CPT, micro Meow, omni-channel sales of about 2.9 million.

Material（For concept works, please choose the material you plan to use）

纸质 Paper

Craft

Using 350g white cardboard, through printing, smashing film, embossing and stamping, the box body is made of 2.0 industrial paperboard, and the lining is made of 1.5 industrial paperboard.

Does the work consider sustainability (environmentally or commercially, or both)? If so, please explain.

The spelling effect of packaging design, in addition to the existence of wine boxes, is also an artistic collocation in daily placement.