Country
中国(China)
Official website
无
Company Introduction
As a new-force brand design agency with international blood, InnoLab.X has rich experience and bold innovative vision in the fields of brand strategy, brand image, product package and commercial design. Locating in Guangzhou & Singapore, Inno is providing leading FMCG brands in Greater China and APAC such as P&G, Mengniu, Biostime, Nestle and Glico, etc., with high-quality design service that closely reflects consumer trends.
Images
Brand Name
Swisse Me
Designer Name
Eric Tseng
Position of Designer
Design Director
Client
Swisse
Target Group
1. Young women aged 20-35 with light fitness; 2. Living in first-tier cities, with certain consumption power and education background, paying attention to health, having the habit of light fitness, and having certain mental ability for meal substitution; 3. Generation Z/white collar/moms who seek for quality life
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货 Mass Production
Design Story
People nowadays are paying more attention to the healthiness and nutritional value of the food they consume. Therefore, Swisse launched a nutritious and tasty meal replacement milkshake that allows consumers to enjoy and be healthy. The package was designed with an emphasis of displaying the flavour of each bottle. The Memphis styled design gave the fruits a refreshing and lovable touch that generates a feeling of healthy and deliciousness. The application of high saturation and eye catching colour treatment to our product induces hunger and captures the attention of our younger generations, making professional meal replacement milkshakes more youthful.
Highlights
1, the design of young, the application of Memphis style design, in line with the aesthetic taste of young consumers 2. The picture is simple, the key point is prominent, and the eye-catching color with high saturation strengthens the sense of appetite of the product.
Market Performance
No
Material
PET塑料 PET material
Craft
Process: Shrinkage film, integral matte ink, has been widely used Main elements: light ink
Does the design solve the problems that are common across the product category?
No
What functional designs of the work have enhanced the user experience?
Small fat bottle design, ergonomic, for female consumers to hold better comfort, so as to increase consumer experience from the details.
Did the design help increase the sales performance of the product?
Novel flavors and multi-flavor choices give consumers more taste experience and taste choices; Let more consumer groups to buy, taste fresh, sales compared with the same type of original flavor products increased by 40%.
Does the work consider sustainability (environmentally or commercially, or both)?
Environmental protection: 1, eliminate waste, each intake just meet the needs of consumers 2, the use of materials, process, technology, subtly improve the physical structure of the bottle, greatly reduce the waste occupied environment space. The business: 1. Enhance the sense of product series: You can try more novel flavors and increase products 2, the mature process, save the material, reduce the cost Driven by technology, materials and foreign brand bottled water, the rapid development of domestic drinking water industry and supporting industries, especially the application and maturity of new technology and process, has improved the physical structure of the bottle body, making the bottle body lighter, bottle shape more beautiful, stronger pressure resistance.