Country
中国(China)
Official website
thedesignassc.com
Company Introduction
We are co-founded by The Design Associates, a well-known design firm in Tokyo, and Chen Rong, a well-known designer in Shanghai. The company takes Tokyo and Shanghai as the joint creation base, brings together the years of market experience and professional design knowledge of the designers of the two places, focuses on the three core business areas of Brand Design, Packaging Design and Type Design of enterprises and commodities, and is committed to serving China and Japan. Provide excellent design and information services for state-owned enterprises and product development.
Images
Brand Name
Suntory
Designer Name
Chen Rong, Ke Xin
Position of Designer
CD, Design
Client
Suntory
Target Group
People who go for hotpot in Haidilao
Major sales
餐饮&酒店 Restaurants & Hotel
Positioning
大货 Mass Production
Design Story
This product is a co-branded juice tea drink of Suntory and Haidilao. Suntory is a well-known Japanese beverage company, so the design highlights the sweet style of Japanese production. The graphics is simple and fresh, matched with the corporate pattern of Haidilao, forming an overall style with a white tone. The product is currently sold in limited quantities in Haidilao hot pot restaurant.
Highlights
This product is a co-branded juice tea drink of Suntory and Haidilao. In the specific drinking scene of the hot pot restaurant, the design highlights the fresh Japanese style.
Market Performance
no
Material
其他
Craft
Gravure Printing,7 Colors