Country
中国(China)
Official website
tushidesign.com
Images
Brand Name
Penguin Walker
Designer Name
Creative Director: Lin Con, Dee Leong; Graphic Designer: Xie Zhipeng, Huang Wei, Lu Shangqian
Position of Designer
Creative Director: Lin Con, Dee Leong; Graphic Designer: Xie Zhipeng, Huang Wei, Lu Shangqian
Target Group
Urban youth who pursue quality and know how to live happily
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel
Positioning
大货 Mass Production
Design Story
Penguin Walker™️ is a new brand from Beijing, China. The company that has over 5 years experience in bar management, professional research and development capacity in cocktail receipt creation, and with their passion and rich understanding in cocktail culture, now presenting the perfect, tasty cocktail with zero sugar and zero fat. Therefore more beverage lovers can enjoy cocktails freely.
Highlights
The Penguin Walker design image links consumers directly with a brand name, hammer down consumer visually, and enhance memory point. The Charlie Chaplin classic moves, his iconic hat, and cane on the Penguin integrated Chaplin’s humorous and interesting personality. Brings out the design concept of the brand “For Yum, For Fun” in brand position.
Market Performance
Good market feedback and high repurchase rate.
Material
其他
Craft
Utilizing the characteristics of the silver can itself, using bright colors and simple graphics for classification of flavors.