Country
中国(China)
Official website
https://www.szyuto.com/cn
Company Introduction
Shenzhen YUTO Packaging Technology Co., Ltd. (YUTO) was established in 2002, headquartered in Shenzhen, and listed in the Shenzhen Stock Exchange Market (stock code: 002831) in 2016. YUTO is a leading provider of high-end brand packaging solutions, serving Fortune 500 customers and many high-end brands, specializing in consumer electronics, cosmetics, food, Health, tobacco and other industries to provide competitive packaging products, solutions and services, and is committed to continuing to enhance brand value for customers.
Images
Brand Name
Wufangzhai
Designer Name
sam
Position of Designer
Visual manager
Client
wufangzhai
Target Group
Pursue healthy quality life, pay attention to environmental protection business elite, friend gift, age between 30-45 years old
Major sales
电商 E-commerce; 其他销售渠道 团购
Positioning
大货 Mass Production
Design Story
Wufang bamboo green, the design elements of Wufang zhai "Reed skills to secret" as the content, the main body of the box uses environmental protection sugarcane as the raw material, carry the design concept to the interweaving art of reed leaves wrapped, combined with the content of "reed skills to secret", clear hierarchy.
Highlights
The over packaging of festival foods is always controversial. This kind of packaging is difficult to degrade and deal with after using, which causes serious influence on the environment. Therefore, to distinguish the traditional festival food packaging, the outer box of this "Wu Fang Zhu Qing" rice dumpling gift box adopts natural plant fiber materials, which is totally made from bagasse without plastic. It can be biodegraded to carbon dioxide and water under natural conditions. This process will not add burden to the environment. Meanwhile, this humanized structure and multiple function design carry out the 3R environmental protection concept. With the simple and elegant design, this packaging gives people a fresh visual enjoyment.
Market Performance
Uninitiated sale
Material
纸质 Paper; 其他
Craft
This packaging product includes 3 parts: kraft sleeve, kraft handle and plant fiber gift box. This plant fiber box is made with the molded fiber process. The raw material (bagasse) is a kind of agricultural by-product. The water of the whole production process is reusable, and the waste scraps will be used for other packaging accessories. This kind of production process actively responds to the call of the national circular economy. What's more, different from the traditional gift box, this plant fiber gift box removed the plastic film. This kind of plastic-free design coincides with the concept of sustainable development.
Does the design solve the problems that are common across the product category?
The packaging is environmentally friendly, recyclable and biodegradable.
What functional designs of the work have enhanced the user experience?
This packaging product can be reused, can be used as box planting, storage box, etc.
Did the design help increase the sales performance of the product?
The work will be released in May 2022
Does the work consider sustainability (environmentally or commercially, or both)?
1. This packaging product can be reused, can be used as box planting, storage box, etc.; 2. All products are made of plant fiber, and the waste water in the whole production process is completely reused, and the waste materials are also used for processing other packaging materials; 3. The product can be completely degraded in 6 months under the conditions of nature, without releasing any toxic and harmful substances in the process of degradation.