Country
中国(China)
Official website
www.bluesword.cn
Images
Brand Name
SoYOG
Designer Name
Doris Liu
Position of Designer
设计专员
Target Group
Young generations over the age of 15 who have enthusiasm towards life, pursue life aesthetics, meanwhile love innovation and sharing (females are considered as main aimed customers)
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货 Mass Production
Design Story
SOYOG, a brand created in 2021, is owned by BlueSword Group. Plant protein as product basis and innovative technology as R&D core, SOYOG seeks to satisfy consumers’ needs of health and taste with the most natural ingredients. 「Plant +, Ingredients -」 is the SOYOG rule. “Plant+” means adding a variety of plant proteins into one high-quality plant protein to achieve a balanced and natural nutrition, and supplementing natural proteins, natural nutrients, rose, ginger or other natural ingredients to get an optimal combination of taste and nutrition. “Ingredients-” means eliminating the complex ingredient lists, no sugar substitute, no gelatin synthetic colors, no preservatives and other health controversial additives, and even no food additives, and making pure and high quality natural drinks with simple ingredients list that consumers can understand.
Highlights
1. Simple and pure, with 0 additive. 2. 0 Sugar and 0 sugar substitute. All sweetness comes from oats. 3. 0 Lactose, alleviating lactose intolerance. 0 Animal fatty acid, 0 Trans fatty acid and 0 Cholesterol. 4. 240mg Calcium in each carton. Same calcium content as milk, 0 burden, farewell to fat troubles. 5. Not oat pulp or oat powder Source planting and picking, pure grain electrolysis technology, and over 90% oat nutrition retention rate.
Market Performance
SoYOG Oat Milk has monthly sold 30 thousands pieces, revenue over 90 thousands. Aimed customers are mainly young generations with higher purchasing power. Comparing same types of products in the field of light food drinks, SoYOG Oat Milk has clear competitive advantages: absolutely clean ingredients list with outstanding taste experiences, therefore has received feedback with the praise rate of 98% from consumers.
Material
纸质 Paper
Craft
Tetra Pak's packaging material consists of cardboard layers, polyethylene and aluminum foil. For each form of packaging, the only material that comes into contact with food is food grade polyethylene. Cardboard provides toughness to packaging, plastic acts to prevent liquid spillage, and aluminum foil blocks the entry of light and oxygen, thus maintaining the nutrition and taste of the product. Tetra Pak packaging as a form of product packaging,has been widely used in milk, juice drinks and many other fields. Its many advantages have been widely recognized, in the product packaging of environmental protection, color realization, hygiene standards, nutritional preservation, making it a trustworthy source of packaging.