Country
中国(China)
Official website
http://qdyanhuoyun.com/
Images
Brand Name
no
Designer Name
Designer: Liu Xin Dreative director: Li Denan
Position of Designer
Designer: Liu Xin Dreative director: Li Denan
Target Group
The post-80s and post-90s are the most stressed generation. Psychological pressure and life pressure are the main reasons affecting sleep. The post-90s are the hardest hit areas of sleep disorders. We hope to improve sleep quality through a daily product.
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货 Mass Production
Design Story
Reloading "reload" is a sleep aid functional product for young people. We select the most daily product form "jelly food and concentrated beverage", so as to distinguish most capsule products in the market, make the products more daily and snack, and eliminate the "tension" of young people on this kind of products to the greatest extent. In the survey, we found that young people are very concerned about the ingredients of such products. Therefore, in addition to the conventional functional ingredient GAGB, we also add a certain amount of fruit that is conducive to sleep to "package" the products closer to daily, so as to eliminate consumers' doubts in the purchase process and form trust endorsement. The brand name "reload" also starts from the young people's own state. The anxiety and pressure in life make young people idle for a long time. They need to reload, clear the cache and return to the normal quality of life.
Highlights
1. Give products the concept of daily and snack, so as to eliminate the "tension" of young people on such products 2. Add daily fruits to the product to enhance trust and endorsement, close to consumers and shorten the sense of distance. 3. A younger sense of visual experience, closer to young consumers.
Market Performance
no
Material
PET塑料 PET material
Craft
Degradable and environment-friendly PET materials are used
Does the design solve the problems that are common across the product category?
At the product logic level, the concept of daily and snack is combined with a more "snack" visual design to eliminate the "tension" of such products.
Does the work consider sustainability (environmentally or commercially, or both)?
The products are provided with supplementary packaging of contents, and there is a recycling plan. A certain amount of content packaging can be accumulated, which can be exchanged for other products or surrounding products.