Country

中国(China)

Official website

http://www.hdnj999.com/aboutus.html

Company Introduction

The company adheres to its' mission of "liquor nourishes body and mind and also enriches life". Take "drink what you want to drink, do what you want to do, and become what you want to be" as the brand slogan. Advocate the drinking concepts of "drink less, drink better", "drink well, but don't get drunk" and "never waste liquor".

Images

Brand Name

无

Designer Name

Yi Zhu，Cheng Yu，BingYan Mo，Kaifei Han

Position of Designer

Inspector General，Product Manager，Packaging Designer

Target Group

Medium to high consuming costumers and people who love drinking liquor

Major sales

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel

Positioning

限量款/联名款 Limited Edition/IP Collaboration

Design Story

The Liangzhu site witnessed the 5,000 years of Chinese history which pushed the world to admit that China has such remarkable history. Huangdi Neijing deeply recognized the importance of guarding Liangzhu culture and started taking action for it. This is how Huangdi Neijing Classical Liangzhu liquor came about so that the world can taste the Chinese culture for more than 5,000 years, and also let the Chinese culture of 5,000 years be closely connected with people's daily lives. At the same time, the entrepreneurial lifestyle of "soft is life,iust is the cause" and "both understand life and have a career" is becoming more and more popular. The second bottle of sauce liquor for entrepreneurs, The Huangdi Neiiing Liangzhu liquor is a noble interpretation of the entrepreneur's lifestyle.

Highlights

Bottle body: Chinese traditional ceramic special glaze color with collection value. Gilded seal is a symbol of honor and extraordinary dignity. The solid seal is actually the yang like the sun rising, implying the rise of great powers. The water ripple seal is virtualy for yin,like the endless flow of water contributing to the long history of Liangzhu culture. Bottle cap: Gilded Liangzhu "Jade Qun", the emblem of the gods, which is delicate and exquisite. The atmosphere is exuberant. Cap: imitates jade craft, Liangzhu "jade bi" shape, graceful and luxurious. Gift box: the use of imported hot stamping gold leaf paper, crystal screen printing dark pattern, three-dimensional bumping and other processes.It's the ultimate honor.

Market Performance

无

Material

纸质 Paper

Craft

The use of imported hot stamping gold foil, crystal screen printing dark grain, three-dimensional convexity amongst other processes, the magnetic treatment at the opening and closing, all further increase the packaging texture. The above listed processes in recent years have gradually been widely used in China, due to the maturity of the available technology.