Country
中国(China)
Official website
无
Company Introduction
Liuzhou Salted Fish Food Co., Ltd. is an innovative company of new consumption brands and a pioneer of satisfying people's craving for rice noodles. The sub-brand "Happiness for Mankind" of the company strives to explore the long-term value and wisdom of the brand, products, marketing, and channels, providing the market and young customers with more possibilities in the combination of "river snails+rice noodles+X" to satisfy the craving. The company has a 5-year experience of operating the whole system of the river-snail-rice-noodle brand. The sub-brand "HUMAN HAPPY" was officially launched on February 8, 2022.
Images
Brand Name
HUMAN HAPPY
Designer Name
CC
Position of Designer
The Brand Designers
Target Group
The New Vigorous Working People, Students, Elegant Mothers, Generation Z
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 其他销售渠道 私域商城
Positioning
大货 Mass Production
Design Story
The industry of river snail rice noodles is almost saturated currently. As an old player new in the game, we have made a sufficient integration of the fast food market as a whole and the development stage of each river snail rice noodle brand in each subdivided category. Based on the existing advantages of our brand, we firstly confirm the future development is still around river snail rice noodles. At the same time, the keyword of development is anchored on "Satisfying the Craving for Deliciousness". On the premise of ensuring sufficient development space for products, the brand and the category attributes are eventually completely bound. Designers visit and compare several mainstream sale scenes for pre-packaged fast foods. Then they take differentiation as the priority in the design target of products. Also, they mix it with the product orientation concept of "River Snail Rice Noodle Ceiling" that the brand hopes to deliver. Designers introduce the settings inspired by the designing styles of high-end magazines, combine the brand concept, product highlights, and accomplish the design of the serial packages.
Highlights
In the image strategies, the brand solely designs IP image "Hao Chan" who has exaggerated gestures and delighted facial expressions to reveal "joviality" in the happiness of mankind. Designers revitalize "Hao Chan" in the product package, greatly enhancing the possibility of interactions between customers and products, and breaking the dimensional wall between them. In the future, they will continue to enrich the brand and provide customers with better experience. To stay in line with the product orientation as the "River Snail Rice Noodle Ceiling", the packages are decently designed in visual enjoyment and the selection of materials and processes.
Market Performance
Within just over one month since February 8, 2022, a sales volume of over 52,000 packages of "Happiness for Mankind" noodles has been realized, while our brand is still on the way of making a full promotion.
Material
PET塑料 PET material
Craft
(1) Ground colors of the front and the back are coated with matt varnish to improve the texture of packaging; (2) The real shot of the product is covered with bright film to improve consumers' appetite and ensure that the product can attract more attention from them; (3) Matte silver technology is adopted on the front and right sides to emphasize the keywords and deepen the brand influence; (4) The three major messages on the back are covered with bright films to highlight selling points.