Country
中国(China)
Official website
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Company Introduction
Haiying printing technology (Shanghai) Co., Ltd. is a comprehensive printing and packaging company integrating technology development, material research and development, process design and terminal production. In 2017, it introduced the world's most advanced industrial HP indigo digital printing machine to provide customers with one-stop and whole industry chain packaging solutions. The main business includes flexible packaging, cartons, labels, composite paper cans and other complete packaging products. The business scope of the company's group involves a whole industrial chain, such as casting film production, gravure plate making, traditional packaging and printing, with senior experience and high-quality market resources.
Images
Brand Name
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Designer Name
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Position of Designer
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Client
Shanghai Gouwo Culture Communication Co., Ltd
Target Group
Dunhuang culture enthusiasts, travel enthusiasts, online Red punch in enthusiasts
Major sales
电商 E-commerce; 其他销售渠道 旅行景点
Positioning
大货 Mass Production
Design Story
Dunhuang is rich in various varieties of apricots, and local people use apricots to boil water to make apricot skin tea.With China's "cultural confidence," is becoming more and more interesting to young people because it is the place where four cultural systems in the world converge. The theme of the design is "Fighting Time with Dunhuang," and we present the content of many Dunhuang elements to every Dunhuang culture lover through labels. Consumers can randomly purchase the unique packaging of apricot skin tea, each bottle is a different pattern, both to drink the western special drink, but also to taste the Dunhuang culture, but also through the e-commerce platform for their friends and relatives to drink.
Highlights
The label design uses HP mosaic creative tool to present thousands of unique works of Dunhuang IP elements through parameter setting. Consumers can not only drink by themselves, but also interact with relatives and friends, which is beneficial for collection; It can better meet the sharing wishes of travel punch in enthusiasts.
Market Performance
The sales volume continues to rank first among the products of the same category (2021)
Material
PET塑料 PET material
Craft
The label is a shrink sleeve label. Because the content of the picture requires very high printing technology, we use HP indigo digital printing technology and image level spot color ink to restore historical pictures.
Does the design solve the problems that are common across the product category?
Yes, in works of the same type, it is often impossible to print the historical sense of traditional patterns, and some saturation is too high and bright, losing the traditional flavor; Or the color is too dark and the tone is lost. In this work, we use LEP electronic ink to solve this problem.
What functional designs of the work have enhanced the user experience?
Use HP mosaic creative tools to make travel dissimilated packaging to stimulate consumers' purchase desire and collection desire; While enhancing the consumer experience, it also significantly increased sales
Did the design help increase the sales performance of the product?
The sales volume continues to rank first among the products of the same category (2021)
Does the work consider sustainability (environmentally or commercially, or both)?
Yes, the shrink sleeve label is printed with HP indigo electronic ink (with a number of global environmental protection certification and degradable certification), which can effectively deink and degrade; The shrink sleeve label is printed with double dotted lines, and the label can be torn off after eating, which is convenient for garbage classification; The spread of Dunhuang culture is sustainable, and we will launch a new series of products