Country
中国(China)
Official website
无
Company Introduction
“ONE NINTH LAB”, an alcohol service and deliver brand that set out to be the trend setter in the alcohol business, “artsy, creativity, open minded”, are our basic attributes, our mission statement is “to establish drinking freedom for all young adults in the whole universe”, we strive to incorporate the beauty of life and Chinese culture into our products, to create an emotional bond with the new generation; together, we can explore the endless possibilities of life. Currently our brand has covered instant delivery, live stream, convenient stores, compound entertainment space......with services in Beijing, Shanghai, Chengdu, Nanjing and so on in 13 different cities.
Images
Brand Name
one ninth lab.
Designer Name
Jason Jiang
Position of Designer
Product manager and designer
Target Group
Passionate, exciting, confident young adults
Major sales
电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery
Positioning
大货 Mass Production
Design Story
The inspiration comes from modern Memphis style, with bold color fulfillment, expresses that One Ninth Lab is willing to break any tradition barrier of drinking. Red represents passion, yellow represents enterprising spirit, green represents energetic, bright red represents freedom, the key characteristics matches with our brand DNA. The products display in every One Ninth Lab retail stores, it really stands out visually, the color boldness also helps transfer that into sales. We also incorporate our logo into the design, the “comma” is also number “9”, through incorporating our brand logo into the graphic designs, we’re able to increase brand awareness through our products.
Highlights
1. Multiple flavors, able to satisfy different tastes 2. Low alcohol content, easy to drink 3. 236ml capacity, the right amount for any occasions 4. Pull-tab cap, no need for bottle opener
Market Performance
无
Material
纸质 Paper
Craft
PP compound paper, 100% waterproof, won’t tear under water Matte finish, adds a layer of grip, easier to handle
Does the work consider sustainability (environmentally or commercially, or both)?
The PP compound paper is 100%% recyclable, even if burned, the plastic material only creates carbon dioxide, won’t have any harmful gases. The raw materials don’t include any timber or any other natural fibers, in the best way possible to avoid hurting the environment.