Country

中国(China)

Official website

www.focusdesign.cn

Company Introduction

Focus Design is a comprehensive design service agency integrating brand planning and design. It is committed to brand image design, brand packaging and promotion design.The core members are from leading brand positioning companies and well-known design agencies. We adhere to the core concept of "letting customers stand out in the business environment and become the focus of the category". Through strategic analysis, we extract the most differentiated core selling points of the brand, transform them into unique brand images, directly attack the minds of users, and further occupy the sub-categories and enhance customers brand value.

Images

Brand Name

COCO100

Designer Name

Jiao Hengjian

Position of Designer

Design Director

Client

COCO100

Target Group

18-35 year old young users in first and second tier cities

Major sales

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Positioning

大货 Mass Production

Design Story

Different from traditional coconut milk brands, COCO100 adhering to the concept of "exploring the infinite possibilities of coconut", committed to creating a more exploratory brand about coconut and life. To create a younger brand image in design, different from the traditional coconut milk design style, and achieve a more minimalist and fashionable design performance, which is just matching with our understanding of COCO100. The appeal of consumers new generation for packaging is not only basic convenient functions but also to meet the social demands of new consumption scenarios. Taking the minimalist and youthful font logo as the carrier, the circular symbol is extracted from the coconut and constructed as a green COCO100. As the core memory point of the brand, 100 is not the ultimate goal, but also the essential requirement for COCO100, the infinitely extending circular symbol carries the brand concept of COCO100 to explore the infinite possibilities of coconut in the future.

Highlights

COCO100 redefines the current coconut milk category and creates a brand that is constantly exploring coconuts. Constantly trying new products in raw materials, the product tastes, and technology, the young and energetic spirit of exploration is implanted in the COCO100 brand gene, COCO100 not only provides new coconut products but also satisfies the spirit of the new generation of consumers and social needs.

Market Performance

Since its launch in May 2021, its sales have exceeded 1 million in 40 days, and its monthly revenue has exceeded 3 million in the fourth month of its launch. Up to half a year after its launch, the online sales ranking of the same category has entered the top ten, with 14,587 offline outlets. Won the Best New Brand of the Year Award by Xiaohongshu will, the Brand Planet-Planet Award for Annual Potential New Brand and the Annual New Consumer Industry Brand Award.

Material

PET塑料 PET material; 纸质 Paper

Craft

Continue the concept of providing organic and high-quality products to the selection of packaging materials, adopt the latest Tetra Prisma aseptic packaging, distance from traditional metal cans and plastic bottles, and show us more youthful on the shelves and in the daily presentation of consumers brand image.

Does the design solve the problems that are common across the product category?

The products of the same category are generally aging, and the sense of fashion is not sufficient. COCO100 design is more fashionable and youthful. The coconut juice category is brought back to young people to explore more possibilities of coconut.

Did the design help increase the sales performance of the product?

Since its launch in May 2021, its sales have exceeded 1 million in 40 days, and its monthly revenue has exceeded 3 million in the fourth month of its launch. Up to half a year after its launch, the online sales ranking of the same category has entered the top ten。

Does the work consider sustainability (environmentally or commercially, or both)?

The packaging materials of products with COCO100 are given priority to use environmentally friendly packaging materials, and implement the concept of environmental protection into the products。