Country
中国(China)
Official website
http://www.gffms.com/
Company Introduction
Guofeng company was born in a national poverty-stricken county and is an investment member enterprise of Shaanxi tourism group. It is an enterprise specializing in the development of the whole industrial chain of honey beverage, which is engaged in the intelligent breeding of bees and the R & D, production and sales of honey water. The company is far away from the city, passes through 95 tunnels, builds factories in deep mountains, and establishes a wholly-owned subsidiary Ziyang guofengda Health Industry Co., Ltd. in Ankang, Shaanxi, China's selenium valley. It has built a thousand grade sterile and fully automated honey water filling production line and production system. The company has applied for and authorized more than 45 national patents in terms of formula, structure and production equipment, realizing "one product with three industries".
Images
Brand Name
Honey Relief
Designer Name
Xin fan
Position of Designer
Design Director
Target Group
Trendy youth, white-collar workers and fashionable women
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 阿里旗下友宝全国无人售货终端，顺丰旗下丰e足食无人售货终端，陕旅集团旗下全国景区、酒店、旅行社，蜂产品行业领袖——北京百花OEM生产。
Positioning
大货 Mass Production
Design Story
With the development of the times, people's consumption standard gradually focuses on their own health, and consumers' demand for fashionable and healthy drinks is increasing day by day. Guofeng company is far away from the city, passes through 95 tunnels, builds factories in deep mountains, and has built a thousand grade aseptic fully automatic honey filling production line and production system. Through the independent design of product structure, the long-term pain point of soaking honey water is solved. The self-developed patented technology is adopted to realize the dual storage of fresh honey and water. The ingredients of the product are nothing except honey, fruit juice, water and so on. It is a healthy drink with zero addition. The product is a ready-made drink, which is in line with the psychology of contemporary consumers seeking novelty and pursuing great health. It shows and realizes high-intensity eye absorption, so it is easy to form explosive products.
Highlights
National bee fresh storage and double storage honey water-based medicine and food is a national beverage with the same origin and supporting healthy immunity. It adopts self-developed patented technology to realize fresh storage and double storage. The ingredients are only honey, fruit juice, water and others. The products have applied for and authorized more than 45 national patents in terms of formula, structure and production equipment, and won the "National Science and technology small and medium-sized enterprise" "National high-tech enterprise" has realized "one product with three industries", that is, one product refers to fruit juice, honey and water beverage products, three industries refer to planting, breeding and aquaculture, planting refers to the planting of various fruit juice fruit trees such as lemon, apple and pear, and aquaculture refers to the breeding of bee industry.
Market Performance
1.Shake 2021 drink tiktok TOP1 2.The sales volume of live broadcast exceeds 5000 boxes in two hours 3.Settled in Alibaba's Youbao national unmanned sales terminal and Shunfeng's fenge foot food unmanned sales terminal
Material
PET塑料 PET material
Craft
This product adopts innovative patent design. Honey and water are stored separately. After sterilization and disinfection, the bottle cap is filled with honey or honey products. After sterilization and disinfection, the bottle is filled with mountain spring water. Finally, the packaging is completed by the combination of capping machine. The honey is stored in the bottle cap. When drinking, the first step: twist the upper cap of the bottle cap, the inner core of the honey is unlocked, and the honey flows into the bottle from the leak. The second step: shake the bottle body to fully integrate the honey and water. The third step: open the bottle cap and drink a bottle of sweet honey water.
Does the design solve the problems that are common across the product category?
1.The problem of mixing honey has been solved for a long time 2. It solves the problem that it is difficult to store honey after fusion with water
What functional designs of the work have enhanced the user experience?
The bottle cap adopts independent innovation patent, which can be adjusted and drunk now to enhance consumers' sense of participation in drinking honey water; Open the top bottle cap and the honey flows down. The sweetness is controllable and interesting