Country
中国(China)
Official website
http://www.enduringge.com/
Company Introduction
Endurige is a young but historical company in the development of Chinese advertising. Its predecessor was Kaipu Jiuge Advertising, which was established in 1995. Later, it went through the W&K period and was promoted to the top three comprehensive advertising agencies in the country. In 2008, it joined the Publicis Group and became the Leoburnett Beijing office. In 2013, it responded to a new generation and new communication. environment, established the EDRG brand communication agency independently again, and discussed innovative comprehensive brand communication design management with the National Advertising Research Institute and the Asian Media Research Center. Helping brands become more beautiful and attractive
Images
Brand Name
YOYIC
Designer Name
Andy
Position of Designer
Executive Creative Director
Client
Mengniu
Target Group
As a functional product, the daily series accurately targets the crowd and can not meet the needs of the crowd. The daily beauty target group is urban women aged 25-35. They naturally love beauty and want to have plain beauty. They know that beauty is not only applied externally, but also taken orally. Daily consumption and health are enjoyed by the whole family in the city. Irregular diet, lack of exercise and unbalanced diet make our intestines and stomach "slow and half beat", which affects our daily work and life.
Major sales
电商 E-commerce
Positioning
大货 Mass Production
Design Story
Product appearance has become one of the important factors for more and more consumers to make purchase decisions. As a cutting-edge health consumer product in the industry, daily series probiotic powder brings young consumers a more fashionable and innovative purchase and use experience on the basis of consolidating the scientific nature of the product. The whole package adopts a fresh pink and blue background, combined with glossy and delicate silver cardboard, which is fashionable without losing the sense of science and technology. The inner box packaging adopts reverse varnish, embossing and other processes to make the text information easier to identify and spread. The built-in strip adopts aluminized film, which reduces the oxygen permeability and water permeability of the product. As a combination of visual hammer and 100 billion words, the box surface Youyi C bottle pattern not only strengthens brand recognition, but also highlights the core interests of the product.
Highlights
Compared with the conservative design and color matching of traditional mushroom powder products on the market, Youyi C probiotic solid beverage has achieved a clever balance between functional sense and communication power, chose a set of more "powder" color matching, strengthened the sense of professionalism, captured the attention of consumers at the first time, and adopted the new consumer brand, which is younger The graphical design communication language is more suitable for the shopping context and thinking mode of the new generation of healthy consumers.
Market Performance
Because the product has just come on the market, there is no relevant data
Material
纸质 Paper
Craft
Product appearance has become one of the important factors for more and more consumers to make purchase decisions. As a cutting-edge health consumer product in the industry, daily series probiotic powder brings young consumers a more fashionable and innovative purchase and use experience on the basis of consolidating the scientific nature of the product. The whole package adopts a fresh pink and blue background, combined with glossy and delicate silver cardboard, which is fashionable without losing the sense of science and technology. The inner box packaging adopts reverse varnish, embossing and other processes to make the text information easier to identify and spread. The built-in strip adopts aluminized film, which reduces the oxygen permeability and water permeability of the product. Box surface Youyi C bottle pattern as visual
Does the design solve the problems that are common across the product category?
The small and portable box design solves the pain point of convenient drinking for consumers anytime and anywhere
What functional designs of the work have enhanced the user experience?
A daily series of 4 small boxes, a total of 28, to meet the consumption of consumers in a cycle. The small fiber box is 7 pieces, which is convenient for everyone to carry around and supplement bacteria scientifically anytime and anywhere every day.
Did the design help increase the sales performance of the product?
Because the product has just come on the market, there is no relevant data
Does the work consider sustainability (environmentally or commercially, or both)?
none
Additional Materials