Country
中国(China)
Official website
无
Company Introduction
AtOnce is a company that focuses on the development of high-reduction concentrated beverages. @once is a concentrated beverage brand owned by AtOnce. The company was established at the end of 2019, and the nitrogen espresso fresh extract will be on the shelves in 2021. The company owns utility model patents for liquid deoxygenation and nitrogen storage, and applies this technology to various concentrated beverages.
Images
Brand Name
atonce
Designer Name
Payne.Cao
Position of Designer
Chief Executive Officer
Client
atonce
Target Group
18-35 Suì, yǒu kāfēi yǐnyòng xíguàn, duì kāfēi de kǒuwèi, shǐyòng tǐyàn, biànlì xìng yǒu yāoqiú de bàngōng rénqún 38 / 5,000 翻译结果 18-35 years old, with coffee drinking habits, office workers who have requirements for the taste, experience and convenience of coffee
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货 Mass Production
Design Story
The original intention of the product is to create an espresso that can be stored at room temperature for a long time, without the need for additional equipment, and a product that can make a cup of coffee with just one action. This product needs to be suitable for online sales, considering the characteristics of consumer goods (low unit price, easy to stock up, and logistics), so the design of this product also needs to meet: normal temperature storage. Small enough in size, it is very light and easy to carry around. That is to meet the needs of consumers to stock up, and compared with traditional large bottles of ready-to-drink coffee, it can better control the cost of logistics and warehousing.
Highlights
A simple press, it is preserved at room temperature without preservatives, One is equal to a Grande Cup。
Market Performance
It has been 9 months since the coffee@once espresso was launched, and it has won the first growth rate of Tmall coffee liquid single product for many times, and has occupied the top ten coffee liquid buyback list for a long time.
Material
PET塑料 PET material
Craft
@once innovatively uses compressed nitrogen to discharge oxygen, so that the coffee liquid in the bottle is always in an anaerobic state. Without enough oxygen, the bacteria in the bottle cannot multiply, and it can be stored at room temperature for up to 300 days. The disadvantages of fresh coffee liquid need to be refrigerated to keep fresh and antibacterial.
Does the design solve the problems that are common across the product category?
Usually fresh coffee liquid will oxidize and become sour in 2-3 days at room temperature, and will deteriorate in more than 7 days. @once innovatively uses compressed nitrogen to discharge oxygen, so that the coffee liquid in the bottle is always in an anaerobic state. Without enough oxygen, the bacteria in the bottle cannot multiply, and it can be stored at room temperature for up to 300 days. The disadvantages of fresh coffee liquid need to be refrigerated to keep fresh and antibacterial.
What functional designs of the work have enhanced the user experience?
@once uses the entire bottle as a button to press and as a container for storing coffee liquid. It uses the reaction force of the shell to the valve of the bottle to open the valve and spray the coffee liquid out. At the same time, the compressed nitrogen used to preserve freshness can also be used as a propellant to spray the coffee liquid directly into the water. Coffee liquid also dissolves quickly in ice water.
Did the design help increase the sales performance of the product?
The extremely simple method of use and the highly restored taste make the product firmly in the top five in the coffee liquid market with a low promotion budget.
Does the work consider sustainability (environmentally or commercially, or both)?
We will launch a packaging recycling program in 2022. Recycle the packaging that the user has used, remake it into coffee peripheral products, sell and give back to the user.