Country
中国(China)
Official website
www.stdfood.com.cn
Company Introduction
STANDARD FOODS was founded in 1986. Adhering to the concept of health and nutrition, we access to the edible oil market with the healthy and nutritious sunflower oil - Mighty. Focusing on the oil market for nearly 20 years, there are more than 2000 full-time employees in STANDARD FOODS now. While we own a modern Research&Development center and 3 major production bases located in Inner Mongolia, Taicang and Xiamen. Also, we have business outlets spreading all over 250 cities. ”Mighty” series have won great faith and favor of customers with its particular refining technology including 7 processes , internationally renowned quality and the brand concept that promotes people’s healthy living.
Images
Brand Name
MIGHTY
Designer Name
TFT
Position of Designer
clerk
Target Group
Women aged 30 to 40 with high knowledge and high consumption, who are always willing to try something new and pursuit a qualified life./
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
大货 Mass Production
Design Story
Mighty has developed an oil bottle with unique structure called “Mighty Diamond-Shaped Bottle”, which has edges and angles like diamonds and can protect Edible oil from oxidation, which can lead to the change of flavor and quality.
Highlights
Different from oil bottles available in the market, Mighty Diamond-Shaped Bottle uses anti-UV material, which can effectively reduce the UV transmittance through the synergistic effect of material and shape. In addition, the unique diamond-like section on the bottle can reduce the vertical light transmittance, so as to slow down the oxidation rate of oil after illumination and to protect the nutrients in the oil better.
Market Performance
Mighty Diamond-Shaped Bottle obtained the appearance patent in 2007, which greatly promoted the improvement of the quality of the product. With consumers' trust in the professionalism of Mighty, the market scale of Mighty continues to rise. The main product Sunflower Oil has become the first in this category and maintained an annual growth rate higher than the average.
Material
PET塑料 PET material
Craft
The bottle is made from PET and anti-UV color master batch mixed in a certain proportion. Preform is made by shooting technique, blow molding in custom molds, and then become Mighty Diamond-Shaped Bottle. Now,this kind of bottle has been widely used in Mighty oil products.
Does the design solve the problems that are common across the product category?
Yes, as the structures of oil bottles available in the market are mostly smooth cylinders or cuboids, which has higher light transmittance. Oil is more likely to oxidize and nutrients are easier to decompose in the common bottles. Mighty Diamond-Shaped Bottle can reduce UV transmittance and solve the problem of oil oxidization.
What functional designs of the work have enhanced the user experience?
The unique material and shape can maintain the flavour of oil after consumer opening the bottle. The edges and angles like diamonds is more pleasing to the eye and can meet consumers’ need to the appearance.
Did the design help increase the sales performance of the product?
Yes. In 2003, Mighty launched its first barrel of sunflower oil into the market. In 2007, Mighty obtained the appearance design patent with diamond bottles, which greatly promoted the improvement of quality and professional certification of the products. The market share of Mighty has become No.1 in sunflower oil category, and maintains an annual growth rate higher than the average growth rate of the whole market.
Does the work consider sustainability (environmentally or commercially, or both)?
This bottle uses single PET material, which is convenient for recycling.