Country
中国(China)
Official website
无
Company Introduction
The FUN Duck brand of Shanghai Matillian Creative Planning Co., Ltd. was established in 2020. At the beginning of its launch, the first hot and sour powder won the highest award of the "World Food Quality Assessment Conference" hot and sour powder category (the Nobel Prize of world cuisine) as soon as it was launched. In September 2021, FUN Duck entered the market with self-heated hot pot as the entry point. The brand takes "Chinese casserole pot, cooking good taste" as the core concept, refuses to abide by the conventional, is committed to creating a nutritious, good taste of self-heating pot series.
Images
Brand Name
FUN duck self-heating hot pot
Designer Name
LiKaiHua·LangJunFeng
Position of Designer
Director of planning
Target Group
Designed for all, the box can be planted with flowers and fruit.
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Positioning
其他 食品 food
Design Story
Fun Duck brand to do is a three-dimensional image can be multi-dimensional memory. With the rise of social platforms, more young people are captured through social marketing activities: patented appearance design, so that packaging can be reused, environmental protection, while stimulating young people's consumption power with creativity. Not only can I fully experience the fun of planting, but also I can get spiritual satisfaction from independent social sharing.
Highlights
1, the patent design appearance, food packaging box twice use, each casserole gift a blind seed box, processing into vegetables and fruits potted practical environmental protection and interesting. 2, the lid can be used as a bowl, as a meal box, convenient and hygienic. 3. The first self-heating casserole in China, the soup base of four flavors is made of fresh fish, local chicken, beef bone and pig bone. It is a self-heating hot pot that can drink soup. 4, lemon gold soup light calorie casserole pot, reduce the heat by 50%, the heat of a pot is only 290 calories, and the heat of two apples.
Market Performance
FUN duck to build the first domestic since the hot casseret pot since the official sale on September 20, 2021.since the line last month sales of 1 million, repurchase rate of more than 20%, has been settled in Henan Dennis, Yonghui, Meiyijia, Century Lianhua, all day fresh and other systems, domestic major provincial capitals and 2-3 cities to complete the dealer layout, currently 711, Rosenson, family, Convenience bee and other domestic convenience systems have completed the quality review and will move in one after another. Rt-mart, Donglai, China Resources, Rainbow and other systems will move in soon. The terminal moving pin is fast, and there is a state of short selling.
Material
其他
Craft
Shape patent design, the product is PP5 material, the steps of first melt glue injection, cooling open mold demoulding, to complete the product. Now the daily production exceeds 1000,000, and the dealer layout has been completed in major provincial capitals and 2-3 tier cities in China.
Does the design solve the problems that are common across the product category?
1. Similar self-heating products have too many consumables, too heavy weight, too large volume and too high cost. Now, through the secondary utilization of packaging, it can greatly reduce the waste of resources and reduce the pollution to the environment. 2. The self-heating pot products will burn the esophagus and harm the health if they are consumed too fast because of the use of boiling water. Through the improved design of the packaging cover, it can be used as a meal bowl for convenience and hygiene.
What functional designs of the work have enhanced the user experience?
1, patented design appearance, food packaging box can be used twice, each product gift a blind seed box, the outer packaging processing into vegetables and fruits potted, practical environmental protection and interesting. 2, the lid can be used as a bowl, as a meal box, convenient and hygienic.
Did the design help increase the sales performance of the product?
In the context of "interesting soul", fun may also become the brand's signboard. After the packaging innovation, tens of thousands of people in the private community, old customers re-purchase up to 58%, creative planting because of the fun experience, in xiaohongshu, Zhihu, Weibo and other platforms can also see many users' spontaneous planting grass.
Does the work consider sustainability (environmentally or commercially, or both)?
Food packaging can be used twice for a long time, used for planting flowers and fruit, can reduce the waste of resources and reduce environmental pollution.