Country
中国(China)
Official website
无
Company Introduction
EASTHOOOLY is a Chinese original designer brand founded in 2014.focusing on the development of cultural and creative products. It insists on renovating Old Chinese culture and recreating Oriental aesthetics from a young and trendy perspective.
Images
Brand Name
无
Designer Name
Qian Shi
Position of Designer
product designer
Target Group
Groups who like traditional Chinese culture and are interested in novel things
Major sales
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel
Positioning
礼品 Gift
Design Story
Moon Chasing Plan will use four scenes to tell the story of "ten thousand households" in the early Ming Dynasty. He was the first person who thought of using rockets to fly into the sky, and was known as the "world's first person in spaceflight." To commemorate “Wanhu”, the International Astronomical Union named a crater on the moon after this ancient Chinese. Now my country’s Feitian Project is becoming more and more mature and going further and further. We want to record this "history of star chasing" in some special ways. So this is the main reason why we still choose shadow puppets, and the light and shadow series just happened to be the second one. . Let traditional art (shadow puppets) be passed on, and history can be recorded and passed down. A four-act shadow puppet scene is used to tell the development of my country's aerospace industry.
Highlights
We try to find a new way of cultural inheritance through the combination and innovation of festival customs and handicrafts. Because the traditional shadow puppet production process is extremely complicated. And the cost is high, so we use a more cost-effective way to combine the shadow puppet stage with the gift box. Not only do I want everyone to understand the traditional culture of shadow puppetry, but also hope that the sense of interaction and participation of the product can bring traditional culture to you and me.
Market Performance
This product's online sales and other channel sales total about 50,000 boxes.
Material
PET塑料 PET material; 纸质 Paper
Craft
Traditional shadow puppets are made of donkey skins, which are costly and difficult to store, and are not suitable for mass production and promotion to the market. Therefore, we replaced the donkey skin with a PET material that is relatively cheap, easy to mass produce, and easy to store.