Country
中国(China)
Official website
http://www.chinabihai.com/
Company Introduction
Found in 1985,Shangdong BIHAI Packaging Materials Co.,Ltd. is devoted to research,development and manufacturing of dairy and beverage filling equipment.Our company mainly produces aseptic carton filling manchine and auxiliary equipment and paper/AI/PE aseptic laminated packaging paper for liquid food,providing customers with overall solutions and turnkey projects. Up to now,we have sold more than 730 sets of aseptic carton filling machines and over 29billion pieces of paper/AI/PE aseptic laminated packaging paper for liquid food ,which have been exported to more than 40 countries such as India,Pakistan,Iran,Egypt,Congo,Mexico and Russia.
Images
Brand Name
GsPak
Designer Name
Shanhong Li
Position of Designer
chairma
Client
Wandashan Dairy、YinQiao Dairy、Sinofn、Sanlian Dairy、Royal Group
Target Group
Dairy processing enterprises
Major sales
电商 E-commerce; 其他销售渠道 展销会
Positioning
其他 中高端腰部产品
Design Story
Milk and other dairy products are mainly brick bags with straw for drinking. If you drink intermittently or on the way, the milk will overflow if you are careless. In case of bottle packaging, such problems can be avoided. How to upgrade brick bags into bottles is one of the research backgrounds of this product. Current brick bag. The top surface is divided into three areas by its transverse seal and longitudinal seam, and the maximum is less than 5 square centimeters. Even if the package is covered with a screw cap, the inner diameter of the screw cap is less than 1.5 centimeters, which is not enough for drinking compensation. If you add a large screw cover to the brick bag, this is the second research background of this product. Based on the structural aesthetics of Chinese jade Cong, the blue sea bottle takes the round sky, place and Chinese style as the entry point, turning the side of the brick bag into the top surface and the top surface into the side. After the transformation, the side becomes the sealing surface, and the covering area of the top surface is up to 16 square centimeters, more than three times that of the original, realizing the enlargement of the cover for small packaging.
Highlights
1. Bihai bottle provides a new packaging form for beverage and dairy industry, with small packaging and large cover. 2. It is positioned as medium and high-end products and brings high premium to customers. 3. Since the product was put on the market, it has been well reflected.
Market Performance
无
Material
其他
Craft
1. Change the horizontal sealing of the original brick package into vertical sealing 2. Change the original side to the top and increase the covering area 3. Filling first and then capping to realize aseptic filling.
Does the design solve the problems that are common across the product category?
This work solves the problem of enlarging the cover of small and medium-sized packaging in similar design. The entries moved the horizontal seal of the original package to the side and moved the side of the original package to the top, so as to reserve enough capping space for the top and realize the enlargement of the small package.
What functional designs of the work have enhanced the user experience?
Drinking in travel
Did the design help increase the sales performance of the product?
There is. The work is a new packaging, which can provide new value and achieve new growth for dairy enterprises. The "optional bottle" of Wandashan Dairy and the grandma of the village next door to ROYAL Dairy (a water milk) are all listed works of Bihai bottle.
Does the work consider sustainability (environmentally or commercially, or both)?
This product is aluminum plastic liquid composite packaging paper, which can be recycled. At present, Bihai has joined the technological innovation alliance of Beijing compulsory resource recycling industry, and has done a lot of related work for the recycling of such products together with Tetra Pak and other paper-based production enterprises, which has promoted the recycling of such products.