Country
U.S.A.(美国)
Official website
https://www.pepsico.com/
Company Introduction
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Images
Brand Name
Pepsi
Designer Name
PepsiCo Design & Innovation
Position of Designer
None
Client
PepsiCo
Target Group
Beverage Consumer
Major sales
E-commerce; Supermarket & CVS; Grocery
Positioning
Mass Production
Design Story
As the most significant festival for the Chinese, many brands throughout Asia embrace the new year and corresponding zodiac sign with beautiful custom designs that resonate emotionally with consumers. After years of creating unique limited-edition designs for the holiday, the latest PepsiCo Lunar New Year designs are greatly anticipated. 2021 is the Year of the Ox, an animal which represents the desirable qualities of honesty and hard work. These tailor-made designs each capture a sense of Chinese pride, culture, art and creativity. The Pepsi can features an intricate illustration of a traditional two-performer lion dance, with a bold Pepsi blue background. For the Pepsi Black variant, the can was transformed into a gleaming gold with an iconic representation of the powerful ox, complete with ornamental firecrackers. Other PepsiCo brands also got the Lunar New Year custom design treatment this year. The Mirinda design features the magpie, or !" (the Chinese word ! means joy, happiness) and stylized orange slices. 7UP depicts an elegant red koi fish, a traditional symbol of good fortune, floating in an emerald pond scene complete with peach and apricot blossoms. Amidst the many challenges of the past year, these designs are timelier than ever, expressing good fortune, luck, and peace to all.
Highlights
After years of creating unique limited-edition designs for the holiday, the latest PepsiCo Lunar New Year designs are greatly anticipated. 2021 is the Year of the Ox, an animal which represents the desirable qualities of honesty and hard work. These tailor-made designs each capture a sense of Chinese pride, culture, art and creativity. The Pepsi can features an intricate illustration of a traditional two-performer lion dance, with a bold Pepsi blue background. For the Pepsi Black variant, the can was transformed into a gleaming gold with an iconic representation of the powerful ox, complete with ornamental firecrackers.
Market Performance
Confidential
Material
Other
Craft
None
Does the design solve the problems that are common across the product category?
None
What functional designs of the work have enhanced the user experience?
None
Did the design help increase the sales performance of the product?
None
Does the work consider sustainability (environmentally or commercially, or both)?
None